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03/19/09 09:55 PM
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Direct data from corporate chains seems like a good source but this data is by means clean or even 100% accurate. The corporate files often contain holding or shell companies and often have business or franchise owner home addresses.
But this is still great PR, it is the unfortunate end user who figures out these inaccuracies the hard way. If you have ever tried finding a gas station on Garmin or Hertz Never Lost (both using Navteq) POIs you will know exactly what data accuracy is all about.

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*More Than 200 Major Brands Join NAVTEQ Direct Access Program  03/19/09 09:55 PM
.*AEP NM  03/19/09 09:55 PM
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