HP Reports Full Year Agency Diversity Results – Announces 2018 Challenge and Global Platform for Systemic Change
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HP Reports Full Year Agency Diversity Results – Announces 2018 Challenge and Global Platform for Systemic Change

News highlights:

NEW YORK, Sept. 25, 2017 (GLOBE NEWSWIRE) -- Timed with Advertising Week New York 2017, HP Inc. (NYSE:HPQ) today reports the results of its diversity challenge issued to its global agencies - BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman - last September. HP also announces a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centered on increasing agency minority and underrepresented group representation around the world.

HP’s 2016/2017 assignment to its agencies was to set targets and diversify their ranks to improve the ratio of women and US minorities working on the HP account and in senior creative roles. Later today, HP will discuss the challenge’s results at its Business Powered by Diversity event featuring top leaders from each of its agencies partnered with influencers to highlight progress and learnings.

“Advancing diversity is a business imperative. It fuels our reinvention journey, helping drive transformation in marketing and beyond,” said Antonio Lucio, Global Chief Marketing & Communication Officer at HP. “HP is a stronger brand and better company because of it. We are proud of our agencies who took on this challenge. They’ve made great progress.”

Included in the event are fireside chats with:

Agency Scorecard Results
The HP agency 2016/2017 scorecard results can be found here. Highlights include:

Driving Systemic Industry Change
To help accelerate industry transformation, HP is introducing a range of initiatives designed to reinvent diversity and inclusion in the global marketing industry.

Increasing representation of underrepresented groups

Maintaining progress with women

“When it comes to driving diversity, we cannot slow down. Our updated, comprehensive platform will help drive long-term, sustainable, systemic change,” said Lucio.

HP is committed to setting new standards for diversity in marketing, focusing on new global goals for agencies, as well as deepened partnerships with strategic diversity and inclusion groups.

For more information about HP’s diversity programs, visit here. Join the conversation using #PoweredByDiversity.

About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com

©Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Lara MacKenzie, HP
+1 303 638 8910
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Maha Neouchy, HP
+1 408 568 8442
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Jennifer Stroud, Edelman
+1 415 780 2553
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