Rukkus Evolves Online Ticket Buying Experience For Live Sports And Music With Introduction Of Seat360 - A Virtual Reality Experience
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Rukkus Evolves Online Ticket Buying Experience For Live Sports And Music With Introduction Of Seat360 - A Virtual Reality Experience

NEW YORK, April 14, 2016 — (PRNewswire) —   Rukkus, the fastest growing next-generation ticket marketplace, has released a revolutionary e-commerce platform that allows users to make purchases with the aid of virtual reality. With the introduction of their dynamic new feature, Seat360, Rukkus brings VR to the $30 billion a year ticket industry.

Rukkus Introduces Their Dynamic New Feature, Seat360 - A Virtual Reality Experience

The Seat360 functionality utilizes gyroscope driven panoramic 360° seat views, allowing users to fully experience their seat location first-hand before final purchases are made. The seamless and user friendly application also includes:

"This immersive, virtual reality functionality is the single biggest innovation in the ticket buying space since the first seat map was introduced," said Manick Bhan, CEO/CTO of Rukkus. "Standard seat view photos or renderings are a step in the right direction, but still leave much to the imagination. An interactive panorama tells the whole story and Seat360 utilizes virtual reality in a practical way, giving customers the opportunity to experience their seat before they buy."

The app upgrade is immediately available with Seat360 functionality for all major NBA and NHL arenas just in time for fans to buy their Stanley Cup playoff and NBA Finals tickets. Already including famed ballparks such as Yankee Stadium & AT&T Park in San Francisco and live music landmarks like Hollywood Bowl, Rukkus will be rolling out the functionality to all major sports and concert venues in the near future.

Since Rukkus' launch in February 2014, the company has achieved rapid growth with sales increasing by 20X in 2015 and is expected to break $100 million by year end. With over 60,000 events in the app, there is an experience available for every fan of sports, concerts, or theater.

The Seat360 feature is available now in the latest version of the Rukkus iOS app and panoramic seat views have been released across all other platforms, including desktop and Android. A hands-on experiential video and full list of events in your area can be found at

ABOUT Rukkus

Rukkus is a next generation ticket marketplace that aggregates millions of tickets to the most popular concerts, sports, and theater events. Rukkus displays its extensive inventory according to best value within beautifully designed, interactive seating charts.

Direct relationships with well established ticket resellers keep inventory current and prices competitive. Rukkus negotiates pricing and keeps seat availability up-to-the-minute with the help of custom-built inventory management tools for commercial sellers.

Rukkus handles all checkout and fulfillment, avoiding the trend amongst ticketing apps of redirecting customers to partner sites. By doing so, Rukkus is able to round out the purchase experience by converting barcodes into mobile-scannable QR codes and provide award-winning customer service from start to finish.

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