Featuring Fan-Favorites Toothless and Hiccup, the Dragons App Includes Stunning Visuals and a Multi-Layered Storytelling Experience for three Distinct Age GroupsLOS ANGELES, July 31, 2014 — (PRNewswire) — DreamWorks Press today released a groundbreaking, premium interactive story app based on the world and beloved characters from DreamWorks' Dragon franchise. Following the launch of their publishing division, DreamWorks Press: Dragons is the studio's first self-published story app, allowing readers to train their own dragons, explore unseen lands, and become the lead character within brand-new Dragon tales. The app is the initial installment in a series for which subsequent chapters will become available, continuing the reader's adventure with Hiccup and Toothless. The app is available at Apple's iOS store and will retail for $4.99 with later chapters retailing for $.99 this fall. The app's three reading levels will target fans ages 5 and under, 6 to 8, and 9 to 11 years old.
After Hiccup and Toothless find the reader lost at sea and with no memory of their past, the reader and their hatchling dragon must join the ranks of the other Dragon Riders to defend Berk's shores, chart new islands and dragon breeds, and discover the startling truth behind the reader's own mysterious identity. Each new chapter brings the reader and their dragon closer to uncovering the secrets of their origins and to forging their destinies as two of the greatest heroes in the age of dragons.
Unique features include:
- Visually rich 2D & 3D storytelling
- Tappable 2D animations geared towards participation
- 3D interactivities to care for, play and fly with your dragon
- Three distinct reading levels based on age
- Robust audio integration for an immersive experience
"I am tremendously proud of our debut story app. It truly is an interactive experience and puts the reader in the center of the story," said DreamWorks Press' Head of Publishing Emma Whittard. "DreamWorks Press: Dragons is extremely creative, innovative and immersive and we can't wait to see fans' reactions. The story itself is entirely original and written in collaboration with the film and television teams for Dragons ensuring an experience worthy of the beloved franchise."
The Dragons story app comes on the heels of the critically-acclaimed theatrical release of How to Train Your Dragon 2 and highly successful consumer products and digital gaming launches. The story app features all-new experiences with more dragons, secrets, lands and adventures – all led by your favorite friends and heroes: Toothless and Hiccup.
About this app:
Title: DreamWorks Press: Dragons
Created by: DreamWorks Press
Available at: Apple's iOS store
On-sale: July 31, 2014
Price: $4.99 for the first installment
Next chapter available: Fall 2014 for $.99
Age groups: 5 and under, 6 to 8 and 9 to11
DreamWorks Press is an imprint of DreamWorks Animation Publishing, LLC., Created in 2014, DreamWorks Press was founded to extend the storytelling for DreamWorks franchises through digital storytelling and printed books.
SOURCE DreamWorks Press
DreamWorks Press, Katrina Weidknecht
Email Contact 718.869.6906
DreamWorks Animation, Matt Lifson
Email Contact 818.695.6576