SAN FRANCISCO—(BUSINESS WIRE)—December 10, 2007— GeoVector(R) Corporation, the leading provider of "advanced search" capabilities for location-based applications, today announced an additional patent within its augmented reality technology family.
US Patent 7301536 better enables mobile phones or other devices to
display stored digital images which are linked to real-world objects
"Imagine pointing a mobile device down a city street and seeing a
digital image of how that street looked a century ago, or might look a
century from now. Imagine pointing at a new car billboard and seeing
the car in any color you want, then downloading a video clip,"
explained John Ellenby, GeoVector's CEO. "GeoVector's technology
enables countless possibilities for entertainment, advertising or
GeoVector currently enables mobile devices to access data on
points of interest using a unique combination of GPS and a built-in
compass. The new patent builds upon that capability, allowing users to
interact with stored images based on their surroundings.
The company currently provides products and services which
significantly simplify local searches, allowing users to point their
mobile device toward objects of interest to access information about
them. Users can "point and click" with their mobile phone the way a
computer user navigates using a mouse.
"With the real world as your desktop, the possibilities are
endless," Ellenby said.
GeoVector's intellectual property in this area dates back to the
early 1990s. Its pointing search method is a dynamic step forward in
ease of use, greatly improving access to a wide variety of location
"Pointing is a natural gesture that signals a request for
information about a particular object or place," Ellenby added. "With
GeoVector, the network knows where the user is and in which direction
they are pointing, thus cutting down on unwanted information being
The system is highly desirable for retailers and other marketers,
offering real-time communication with potential customers who can
receive offers at exactly the moment they are ready to buy.
The company also licenses unique methods for extending a mobile
device's battery life and improving device responsiveness. GeoVector's
technology can reduce latency and minimize the device's power
consumption by learning and anticipating user behavior.
"We estimate GeoVector can increase battery life by 30 to 50
percent, depending on the device type," said Ellenby. "That
significantly enhances performance, as well as making devices more
eco-friendly by reducing the energy they consume."
GeoVector-enabled phones are now widely used throughout Japan via
the KDDI network, providing pointing-based local search service with
Mapion (Japan's leading location content provider) and NEC who
provides system application and hosting support.
GeoVector is working with major carriers in the US and Europe and
expects its pointing-based applications to be available in those
regions by late 2008.
Headquartered in San Francisco, GeoVector develops solutions for
efficient delivery of location-based services. Supported by
significant intellectual property, GeoVector's geospatial search
engine technology provides the foundation for new community, gaming,
advertising and other location sensitive applications. GeoVector
allows mobile web services to be attached to any object or location
and launched just by pointing with a mobile device. Please visit
Please visit GeoVector's Press Room at
http://www.geovector.com/press/downloads.html for photos, video demos
and more information.