Xerox: Businesses Embracing Big Data but Hurdles Remain for Success

1About the Study:

Definition: Forrester defines big data as a set of methodologies, processes, architectures, and technologies, where specific hardware, algorithms, knowledge or processes beyond the standard techniques used in data analytics are required to deal with data of large volume, velocity or variety of data in order to obtain value.

In this study, “Big Data in Western Europe Today”, Forrester conducted an online survey of 330 senior business (CEO, HR, Finance, and Marketing) and IT decision-makers in Retail, High Tech, Industrial and Financial service organizations in Belgium, France, Germany, the Netherlands, and the UK. The study was completed in January 2015.

The study refers to 'data maturity' groups: the Datarati, Data-explorers and Data-laggards. These groups were determined by scoring the survey respondents on the level of agreement they gave to a set of statements about their big data and analytics capabilities.

The Xerox report on the study can be downloaded at

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