Apple Introduces iPad Air 2—The Thinnest, Most Powerful iPad Ever

iPad Air 2 with Wi-Fi models will be available for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 64GB model and $699 (US) for the 128GB model. iPad Air 2 with Wi-Fi + Cellular models will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 64GB model and $829 (US) for the 128GB model. iPad mini 3 with Wi-Fi models will be available for a suggested retail price of $399 (US) for the 16GB model, $499 (US) for the 64GB model and $599 (US) for the 128GB model. iPad mini 3 with Wi-Fi + Cellular models will be available for a suggested retail price of $529 (US) for the 16GB model, $629 (US) for the 64GB model and $729 (US) for the 128GB model.

iPad Air, iPad mini 2 and iPad mini, available in silver or space gray, are offered at now more affordable prices. iPad Air starts at $399 (US) for the 16GB with Wi-Fi model, iPad mini 2 starts at $299 (US) for the 16GB with Wi-Fi model, and iPad mini starts at $249 (US) for the 16GB with Wi-Fi model.

To complement the new iPads, a colorful range of cases and covers offer both protection and customization with iPad Air and iPad mini Smart Covers available in seven bright colors and Smart Cases for iPad Air 2 and iPad mini offered in five new elegant shades. Custom-designed polyurethane Smart Covers for iPad Air and iPad mini will be available for a suggested retail price of $39 (US) in black, white, blue, green, pink, yellow and (RED). iPad Air 2 Smart Cases are available in beautiful aniline-dyed leather in midnight blue, olive brown, black, soft pink and (RED) for a suggested retail price of $79 (US) with Smart Cases for iPad mini available in those same colors at a suggested retail price of $69 (US). Smart Covers and Smart Cases are available through the Apple Online Store ( www.apple.com), Apple’s retail stores and select Apple Authorized Resellers.

¹ Apple Pay is only available in the US.

² Over the previous generation iPad Air.

³ Battery life depends on device settings, usage and other factors. Actual results may vary.

⁴ Based on theoretical speeds, actual speeds may vary.

⁵ LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

NOTE TO EDITORS: For additional information visit Apple’s PR website ( www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.

© 2014 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad Air, iPad, Retina, iPad mini, Touch ID, Apple Pay, Metal, iSight, FaceTime, App Store, iTunes Store, iBooks Store, OS X and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.



Contact:

Apple
Nat Kerris, 408-974-6877
Email Contact
Andy Bowman, 408-783-0619
Email Contact



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