AMSTERDAM — (BUSINESS WIRE) — June 23, 2011 — TomTom and Renault today announce they have shipped one million Carminat TomTom in-dash navigation systems since its launch in May 2009. This marks a major industry milestone backed up by unprecedented take up rates.
Renault’s launching of the first Carminat TomTom in May 2009 represented the first step in the democratisation of high quality in-dash navigation by making it accessible to the mid and entry-level car models. Since then the Carminat TomTom has enjoyed unparalleled take up rates of 48%, triple the industry average.
“That we have shipped one million Carminat TomTom’s is clear proof of how successful the product and our partnership with Renault are. We envisage a long term strategic relationship with Renault by continuing to deliver what our customers have come to expect – the best navigation experience,” says Giles Shrimpton, Managing Director, TomTom Automotive.
“Since 2009, one million Renault car owners have shown confidence in the Carminat TomTom in-dash navigation system. Today this intelligent and integrated navigation system for only €490 offers very valuable connected services which once you have experienced the quality of, you do not want to be without,” says Stephen Norman, Global Marketing & Communications Director, Renault.
TomTom continues to improve the navigation experience of Renault customers. In the six months after introduction the TomTom Carminat was strengthened with the addition of IQ Routes, TomTom’s advanced routing technology, and late last year we added real time services like HD Traffic.
Milestones achieved and expansion of car models:
|February - November||First Carminat TomTom is produced at the Flins plant, France for the Clio model|
|Carminat TomTom is rolled out on additional car models: Megane & Scenic families, Laguna, Fluence|
|November||First software update (free download) is released: Carminat TomTom 1.1 now offers Advanced Lane Guidance and IQ Routes® technology for the best route calculation|
|December||Carminat TomTom is now available in the utility vehicle Kangoo|
|October||Carminat TomTom LIVE is announced during Paris Motor Show, available first on Latitude, Espace IV Phase 2 and Laguna III Phase 2|
|Carminat TomTom available in utility vehicles Master & Trafic|
|January||Carminat TomTom is replaced by Carminat TomTom LIVE|
|March||150,000 connected Carminat TomTom LIVE have been produced|
|June||A total of 1,000,000 cars have been equipped with Carminat TomTom or Carminat TomTom LIVE, across 20 different models|
- END -
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.
Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning HD Traffic™.
For the world’s most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic
For further information, please visit www.tomtom.com
The Renault group, with more than 350 industrial and commercial sites and present in 118 countries, designs, develops, manufactures and sells a broad range of innovative, safe and environmentally respectful vehicles. Renault pursues its strategy of profitable growth under the Renault, Dacia and Renault Samsung Motors brands. The Renault group employs 121 000 people worldwide, reported a net revenue of €38,971 million and has sold more than 2,6 million vehicles in 2010.