Skire Expands Management Team with Chief Marketing Officer

Enterprise Software and Business Social Networking Industry Veteran from Yammer Joins Skire Leadership Team for Next Phase of Growth

MENLO PARK, Calif. — (BUSINESS WIRE) — May 3, 2011 — Skire, Inc. (, the leading global provider of cloud-based solutions for managing capital projects, facilities, and real estate, today announced that Steve Apfelberg has joined the company as chief marketing officer. Apfelberg previously led all marketing for Yammer, a market and technology leader in Enterprise Social Networking. His responsibilities at Yammer included public and analyst relations, corporate, product, field and customer marketing, demand generation, and business development.

“I am delighted to welcome Steve to Skire’s executive management team,” said Massy Mehdipour, chief executive officer at Skire. “He brings a unique combination of enterprise software, SaaS and social networking experience to help lead our next phase of growth. The Skire brand has long stood for best-in-class innovation, industry domain expertise, and truly delivering on the promise of technology. It is now time to more broadly share our story with the world, and Steve will be instrumental in this effort.”

Prior to Yammer, Apfelberg was the senior vice president of marketing and business development for Callidus Software, where he was a key member of the executive management team that took the company to over $100 million in annual revenue and became widely recognized as the category leader for Sales Performance Management solutions trading on NASDAQ under CALD. His previous experience includes the role of senior director of product marketing and product management at Siebel Systems, as well as roles at Remedy and Oracle.

“Skire is a unique story of deep industry knowledge and domain expertise driving the technology solution,” said Steve Apfelberg, chief marketing officer at Skire. “Very few, if any, technology founding teams enjoyed the degree of success that Massy and team did as practitioners in a field prior to servicing that market with technology. With the depth of the company’s technology and caliber of its customer base across virtually every vertical industry, Skire is transforming capital project, facilities and real estate management. The explosion of cloud computing and mobility will have a significant long-term impact on this software category. Look for many exciting announcements from us in the months ahead.”

About Skire

Skire is the leading global provider of cloud-based solutions for managing capital projects, facilities and real estate. Skire’s Unifier system has helped manage over $300 billion in capital projects and over three billion square feet of facilities and real estate. From Global Fortune 1000 companies, including five of the Fortune 10, to universities, local municipalities and small businesses, organizations of all sizes utilize our best-in-class system to improve operations, reduce costs and enhance service delivery. Skire’s solutions that are purpose-built, flexible, and simple to deploy and use, and range from a full lifecycle IWMS approach to targeted solutions such as Project Controls, Document Management, Bid Management, Cash Flow Forecasting, Work Order Management, Lease Management, Space Management and more. Skire was recognized by Inc. Magazine in 2010 as one of America’s Fastest Growing Private Companies and is headquartered in the Silicon Valley. For more information, visit

Unifier is a trademark of Skire, Inc. All other products and services mentioned herein are trademarks of their respective companies.


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