deCarta MapSearch Hits 1 Million Unique Mobile Users in First 2 Weeks

deCarta provides maps, local search, and directions for Opera Mini users in 14 countries

SAN JOSE, Calif., April 6, 2011 — (PRNewswire) — deCarta's MapSearch mobile application, which provides integrated maps, local search, and directions across a wide variety of handset platforms and countries, has hit the one million user milestone in less than two weeks after its launch on March 22.  

deCarta MapSearch offers a white label alternative to Google Maps and Bing Maps.  The initial release of deCarta MapSearch is in 14 countries on Opera Mini, the world's most popular mobile web browser.  Subsequent releases are set to expand the deCarta MapSearch audience to a wide variety of smartphones with native and HTML5 support in over 60 countries and will add exciting new location-based services.  

"We are pleased to see such rapid uptake of our MapSearch application," said J. Kim Fennell, President and CEO of deCarta. "Similar location-based applications have taken more than one year to get to this point.  We have a large addressable market with deCarta MapSearch that will just keep growing.  Our Opera channel alone gives us access to over 100 million users, and we will be launching with several handset OEMs and network operators in the coming months who will give us access to even larger audiences."

About deCarta

deCarta is the leading provider of white label LBS and Local Search solutions for mobile network operators, mobile device OEMs, and local media companies.  deCarta's technology includes an industry-leading LBS platform, white-label applications, APIs, search engine, and content indexing, and it is used in the leading applications for mapping, navigation, local search, mobile advertising, social networking, and enterprise.  For more information on deCarta, please visit www.decarta.com.

SOURCE deCarta

Contact:
deCarta
Leslie Ruble, Manager, Marketing Communications, deCarta
Phone: +1-408-625-3540
Email Contact
Web: http://www.decarta.com




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