3D Demo Collaboration Includes Microsoft, Level 3 and THX
RALEIGH, N.C. — (BUSINESS WIRE) — April 8, 2010 — Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today it will participate in the demonstration of 3 dimensional (3D) high definition (HD) video delivery with Level 3, Microsoft Corp. and THX Ltd. at NAB 2010. The NAB demo will take place at the Microsoft booth # SL220, and an online version of the demonstration can be seen at http://smooth3.level3.com/demo/nab/index.html. Further details on Inlet’s 3D activities are also available at the Inlet NAB booth # SL929.
The joint demonstration will feature a typical 3D video workflow scenario, from 3D video capture to consumer viewing, showcasing the capabilities of Inlet’s Spinnaker™ real-time streaming appliance in preparing high quality 3D video for live or on-demand delivery. The demonstration will also showcase Level 3’s global internet backbone, Microsoft Silverlight and Internet Information Services (IIS) Smooth Streaming (and support for anaglyph, polarized, or shutter methods of 3D viewing), as well as a THX Certified Display and home theater system and the THX® Media Director™ technology. Viewers will be able to enjoy the 3D experience by selecting the preferred method of 3D viewing (anaglyph, polarized, or shutter) using the Silverlight-based player.
A recent report from analyst firm In-Stat indicated 64 percent of consumers are interested in 3D in the home, with a significant rise in interest for those consumers who viewed a 3D movie over the last 12 months.
3Ds popularity has increased significantly due to the blockbuster film Avatar, the introduction of 3D televisions, and the move toward a common format for home 3D video. With that growing demand, content owners are more committed to shooting and broadcasting live events in 3D, and studios have plans to release more 3D films.
“Inlet continues to change what is possible with broadband media by pushing the limits with the latest technologies, formats, devices, and even dimensions. Our work with 3D is a perfect example of this,” said John Bishop, senior vice president of products and business development, Inlet Technologies. “Together with our partners, we can show content owners exactly how to benefit from this growing demand for 3D, with technology to create a high quality 3D viewing experience for consumers.”
“Microsoft is pleased that Inlet has invested support in Silverlight and the next-generation application development platform,” said Brian Goldfarb, director of the developer platform group at Microsoft Corp. “Companies like Inlet help developers use their existing skills to create unique experiences that run across many and varied devices.”
Inlet Technologies’ Spinnaker™ family of advanced, multi-screen encoding solutions is redefining the online video experience with best-in-class quality for live media delivery applications such as live sports and other web streaming, broadband TV, IPTV, enterprise, education or government video. A turnkey solution that provides the best possible streaming, Spinnaker is easy to set up and use and delivers great video quality. In addition to providing support for 3-D streaming, Spinnaker fully supports all types of adaptive bitrate streaming. Customers such as Major League Baseball, Home Shopping Network, UniversalSports.com and MTV stream live events using Spinnaker.
About Inlet Technologies
Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions, RAI, TV2, and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.
Crossroads Public Relations for Inlet Technologies
Molly Thompson, 919-605-0022, Email Contact