ESRI's Mashup Challenge Winners Announced

Redlands, California—March 29, 2010—The geodeveloper community's strong response to the ESRI 2010 Mashup Challenge created a quandary for the jury. "I was really impressed with the creativity and quality of all the applications that were submitted," says Michael Gould, ESRI's director of education for industry solutions. "It was difficult for us to choose the top four entries. This is a testimony to the immense possibilities afforded by the new ESRI Web APIs and the freely available ArcGIS Online content."

The guidelines for the challenge were simple: build a mashup using ESRI's ArcGIS Online content and Web APIs, publish the related URL, and post a video describing the application on YouTube.

Dave Bouwman, CTO and lead software architect at DTSAgile of Fort Collins, Colorado, took the top prize of $10,000 with Executive Compensation Mashup, which compares top U.S. executive salaries with the total income for selected counties in the United States.

Daniel Bradshaw, owner of DB MediaStudio, Springville, Utah, won second prize and $5,000 with Fluttr: The Human Story in Realtime, a mashup that automatically populates an international map with live feeds from Twitter, Flickr, and YouTube.

Mark Laudon, of LaudonTech in Surrey, Canada, took third prize and $2,500 for Floor Plan Mapping, an interactive building floor plan with employee search capabilities including a brief employee biography.

Ernesto Giron, GIS senior analyst for the International Center for Tropical Agriculture in Cali, Colombia, won fourth prize and $2,500 for Drought Timing for Agronomic Screening. This interactive international soil map indicates soil type and quality in a specified area and its agricultural potential with respect to changes in climate.

Links to the winning mashups and related videos can be found at

About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at


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