GeoAnalytics® Provides NAVTEQ with Traffic Data Visualization Services

MADISON, WI – February 15, 2010 – GeoAnalytics® Inc., an information technology company specializing in business solutions that deliver spatial intelligence, recently provided traffic source data visualization services to NAVTEQ to support internal company marketing and business planning initiatives.

NAVTEQ collects a large volume of road sensor, incident, and GPS location data from across the world on a daily basis to support a growing array of traffic-based consumer and business solutions. GeoAnalytics created a series of temporal data animations to spatially visualize the current as well as future geographic extent and volume of traffic location data being sourced by NAVTEQ.
The spatial animations will be used as a communication and marketing tool to demonstrate NAVTEQ’s growing presence and data resources in the global traffic intelligence products market. For more information about NAVTEQ Traffic™, go to: www.corporate.navteq.com/advanced_traffic.html

About GeoAnalytics, Inc.
GeoAnalytics (www.geoanalytics.com) is an information technology company specializing in business solutions that deliver spatial intelligence. Spatial Intelligence - the integration of analytical Geographic Information Systems, Business Intelligence, and Predictive Analytics - amplifies the value of traditional business analytics by bringing locational context and awareness to help customers understand why things have happened in the past and to predict what and where things will happen in the future. GeoAnalytics’ spatial intelligence solutions create unique and profound insights that support both strategic and operational decision-making. The firm is headquartered in Madison, Wisconsin and has team members located in Florida and Chicago, Illinois.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.

GeoAnalytics Contact
Carol Miller
Tel: 608.241.7100
eFax: 312.896.5917
E-mail: Email Contact

NAVTEQ Contact
Stella Smith
NAVTEQ
Tel: 312-894-7614
E-mail: Email Contact




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