NAVTEQ Reports Gender Differences in the Navigation Market

Highlights Findings Based on Proprietary Research Studies

CHICAGO, Aug. 12 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, is sharing a company analysis of research from several proprietary studies which point to key differences between the male versus female audience for navigation.

The results offer important insights into each group's interest and interaction with navigation across different types of devices. The female audience is equally aware of and attracted to the use of navigation, but they get their information in advance of a purchase from different sources than men. Women are also having a very different experience after the purchase with their device. A much higher proportion are not taking advantage of advanced features such as POI search and Traffic, and thus not surprisingly, the satisfaction they report with their systems is dramatically lower than men. This learning suggests that the female consumer could likely benefit from a different level of personalization through marketing that focuses specifically on use cases and features.

Specific highlights from the analysis include:

    --  Familiarity with navigation among both women and men tops 90%, but
        unlike their male counterparts who rely more on information from media
        sources, word of mouth is the main source of awareness for women (41%
        for women; 26% for men)
    --  If purchasing a PND, the highest percentage of men buy at consumer
        electronics stores (34%), while a higher proportion of women buy online
        (26% of women) or at a grocery (8% of women)
    --  Women use features such as POI search and Traffic dramatically less than
        men; 15% of women "never" use POI search (versus 2% of men)
        and 39% never use Traffic features (versus 10% of men)
    --  80% of men state that they are "extremely" or "very"
        satisfied with their navigation system; only 60% of women make that same
        statement

The results are based on analysis of six separate proprietary studies conducted by NAVTEQ in 2008. In each case, the sample sizes were substantial enough to allow for an examination of the findings based on gender. This is one of several announcements made by NAVTEQ this year on learning from the company's proprietary research efforts, following previous reports regarding the positive impact of navigation on fuel efficiency and CO2 emissions as well as consumer learning on the desire for reminders on regular map updates.

"As the navigation market matures in the United States, this type of detailed data on the consumer becomes an increasingly important tool in continuing to fuel industry growth. NAVTEQ is in a unique position to study a broad cross-section of the industry in this manner, which benefits not only our customers but also the ultimate end consumer," stated Dave Dale, vice president - Americas Sales, NAVTEQ.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

SOURCE NAVTEQ

Web site: http://www.navteq.com/




Review Article Be the first to review this article


Featured Video
Jobs
BIM Modeler for Woolpert at Oakbrook Terrace, Illinois
BIM Designer – Revit for Schneider Electric at Smyrna, Tennessee
Upcoming Events
InterDrone 2020 at Hyatt Regency Dallas TX - Dec 15 - 17, 2020
Milipol Asia-Pacific 2021 at Singapore - Mar 23 - 25, 2021
University of Denver GIS Masters Degree Online



© 2020 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise