China Game Developers Conference - AMD DAY, Where Heroes Meet!

BEIJING, July 15 /PRNewswire-Asia/ -- The Organizing Committee of China Game Developers Conference (CGDC), including Howell International Trade Fair Ltd., recently announced the schedule for its AMD DAY and the team of speakers who will be giving long-expected speeches on that day. AMD DAY is a special session for AMD, a diamond sponsor of this year's event.

As a leading supplier of game computing platform, AMD not only provides game players with the exclusive experience of "AMD GAME!" built on its 3A platform (with AMD processor, AMD chipset and AMD graphic card GPU), but also has sponsored R&D in game companies. The diamond sponsorship of AMD in this year's CGDC demonstrates its strategy of enhancing cooperation with game developers in China and contributing, with its advantages in platform, to the growth of the industry.

Mr. Wang Zhengfu, Vice President of AMD and General Manager of AMD Greater China, noted that AMD has been closely following the development and growth of China's game industry. "The 2nd CGDC offers us various forms, like display zone and speeches, to engage in deeper and wider exchange with game developers in China. AMD is a supplier of cross-platform solutions of CPU, GPU and chipset; in addition to its advantages in hardware, it also has rich experience in working with game developers across the world. At this year's conference, we will deliver speeches and would like to invite industry professionals to share with us what we have explored in this fantastic area."

On July 16, technology elites from AMD around the world, as well as representatives of their partners, will share with us their experience and success.

China Game developers Conference - AMD DAY, July 26, 2009, Century Hall of Shanghai International Convention Center Program for AMD DAY:



                     China Game Developers Conference - AMD DAY

    July 26, 2009 (Day three)

       Time             Subjects                           Speakers

    10:00-11:00  It's Time to Port Your Game
                 to DirectX 11 (An Overview of              Owen Wu,
                 DirectX 11 and Porting Strategies)    Senior ISV Engineer,
    11:00-12:00  AMD Tessellation and Cross fire              AMD
                 Programming Tips

                                   Lunch Break

    13:00-13:30  Overview of DirectX10,                     Owen Wu,
                 10.1 and PerfStudio2               Senior ISV Engineer, AMD

    13:30-13:50  How to Adapt DX 10.1 in            Pengxiang Zeng, CTO & Vice
                 Online Game                         President, Beijing Kylin
                                                       Network Information

    13:50-14:20  OpenCL Ecosystem and              John Li, Project Manager of
                 Application                          Stream Computing, AMD

    14:20-15:00  AMD Multi-core Programming           Lu Lu, Senior Software
                 Optimizing Strategies for Games    Development Engineer, AMD
                                                         China Engineering
                                                        Development Center

Notes: CGDC is offering chances of even wider and deeper participation in this year's event: with a "C" Pass, which is priced at RMB100, audience gain access to all the exhibition areas and all the quality speeches in the special sponsor sessions, including of course AMD DAY.

About speakers on AMD Day

Owen Wu, Senior ISV Engineer, AMD

Owen Wu is senior ISV Engineer of AMD's ISV Group, devoting himself to supporting game developers. He assists in technology optimization, tracks bugs, provides training and presents the latest graphic technology to game developers. Before joining AMD, Owen worked in game companies, operating and developing PC games.

Pengxiang Zeng, CTO and Vice President, Beijing Kylin Network Information

Zeng, who is from Hunan China, graduated from Xi'an University of Architecture and Technology. He joined Beijing Cyber World in 2000 as a Senior Programmer. In 2002 he went to Beijing Cyber Pioneer Software to take charge of system architecture design. He became a member of GW Technologies in 2004, as Lead Programmer of its online game team, developing SOUL3D engine. In 2005 he joined Sohu, as System Analyst of online game "Tian Long Ba Bu". Currently he is the CTO of Kylin, as well as General Manager of its R&D Center, in full charge of the company's R&D.

John Li, Project Manager of Stream Computing, AMD

John Li is the Project Manager of Stream Computing at AMD's Shanghai Research and Development Center, devoted to development and application of stream computing. He and his team also joined the development of StreamSDK. They help their clients port algorithms and programs of all types to AMDStream and also give relevant training. Before joining AMD, John worked in several graphic chips companies, including ATI and XGI.

Lu Lu, Senior Software Development Engineer, AMD China Engineering Development Center

Dr. Lu Lu is Senior Software Development Engineer of AMD China Engineering Development Center, long devoting himself to optimization of application software for AMD CPU, design, development and testing of multi-core architecture. He provided solutions and tunings for AMD-based application software to various large game developers, financial, securities and telecommunication companies. Before joining AMD, Lu Lu was Senior Consultant for Application and Development in Microsoft (China), providing Microsoft solutions for financial, securities and game industries.

    For more information, please contact:

     Mr. Joe Liu
     Tel:   +86-10-5165-9355 x13
     Email: Joe_liu@howellexpo.com

SOURCE Howell International Trade Fair Ltd.




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