NAVTEQ Map24, MapQuest and Others Enhance User Experience for SAP(R) Business ByDesign(TM) Customers

Web Services Within Innovative On-Demand Solution from SAP Address Customers' Multiple Business Needs

WALLDORF, Germany, July 15 /PRNewswire-FirstCall/ -- Customers using the SAP(R) Business ByDesign(TM) solution can now quickly access nine third-party Web services, including leading search engines, wire services and more in just one click. With this access, SAP AG (NYSE: SAP) is further enhancing its integrated on-demand solution to make it easier for small and midsize companies to run their mission-critical business processes and manage their day-to-day business.


New collaboration agreements allow SAP Business ByDesign to be preconfigured to use Web services from Business Wire, Falk online, Google,, Hoover's, MapQuest, Morningstar and NAVTEQ Map24. Depending on their local reach, the nine complementary services are available immediately to customers in the six target go-to-market countries for SAP Business ByDesign: China, France, Germany, India, the United Kingdom and the United States. These Web services are:

    --  Business Wire is a global market leader in commercial news distribution.
        Thousands of member companies and organizations depend on Business Wire
        to transmit their full-text news releases, regulatory filings, photos
        and other multimedia content. SAP Business ByDesign customers can
        subscribe to a Business Wire RSS feed to automatically receive important
        news on a regular basis, displayed on the user's SAP Business ByDesign
    --  Falk online is a premier mobility portal offering high-quality services,
        such as route planning and town and city maps, to people on the move.
        SAP Business ByDesign customers in Germany can map and route customers,
        suppliers and other contacts.
    --  Google's innovative search technologies connect millions of people
        around the world with information every day. SAP Business ByDesign users
        can now use Google Web Search, Google News, Google Finance, Google Maps
        and Google Product Search.  Additionally, Google's targeted advertising
        program provides businesses of all sizes with measurable results
    --, the directory assistance service, is one of the most
        popular online addresses in Germany. The site provides contact details
        for 34 million individuals and businesses throughout the country. SAP
        Business ByDesign users in Germany are able to leverage the reverse
        phone lookup functionality provided by GoYellow.
    --  Hoover's offers businesses insightful information about companies,
        industries and key decision makers, along with powerful tools to find
        and connect to the right people to get business done. A combination of
        editorial expertise and thorough data collection with both
        user-generated and company-supplied content gives customers a 360-degree
    -- is a leading mapping Web site in the United States with
        additional coverage worldwide. SAP Business ByDesign users can map and
        route contacts, suppliers and leads with MapQuest's reliable site.
        MapQuest also provides an industry-leading geospatial Web services
        platform to build engaging mapping solutions for Web sites. SAP Business
        ByDesign customers can map and route customers, suppliers and other
        contacts in France, Italy, Spain, the UK, the U.S. and Germany.
    --  Morningstar, Inc. provides independent investment research in North
        America, Europe, Australia and Asia. The research company offers data on
        more than 280,000 investment offerings worldwide. SAP Business ByDesign
        customers can combine account information with the service from
        Morningstar in order to gain financial data about suppliers and
    --  NAVTEQ Map24, a leading provider of comprehensive digital map
        information, creates the digital maps and map content that powers
        navigation- and location-based services solutions around the world. SAP
        Business ByDesign users can map and route customers, suppliers and other
        contacts worldwide.

"We are excited to offer midsize companies our market-leading services as preconfigured option within SAP Business ByDesign," said Bruno Bourguet, senior vice president, Sales Europe, Middle East and Africa, NAVTEQ. "Providing our services within the solution enables users to be more productive. This is a great example of how Web services can add value in a business context. Our Web services can, for instance, be used by sales representatives to gather prospect information and plan the ideal route for their sales trips with just one click."

SAP Business ByDesign enables customers to quickly and cost-effectively adapt their existing IT solutions to meet the changing needs of their businesses. The addition of preconfigured Web services provides customers a wide variety of new options to more easily integrate business and data services. One or multiple Web services can be used in combination with SAP Business ByDesign, or internal data and services can be enriched with external or personalized information for one unified experience. SAP plans to expand the number of preconfigured Web services with the next release of SAP Business ByDesign, planned for the third quarter of 2009.

"Including preconfigured third party Web services is a valuable enhancement to SAP Business ByDesign, as it improves user productivity and user experience," said Hans-Peter Klaey, president of SME and corporate officer, SAP AG. "This is yet another step forward for SAP Business ByDesign in meeting the needs of midsize companies looking for an integrated and complete on-demand business solution for their entire operation."

About SAP(R) Business ByDesign(TM)

SAP(R) Business ByDesign(TM) is the industry's most complete and adaptable on-demand business solution for midsize companies. SAP Business ByDesign enables midsize companies from various industries to support international growth, improve transparency, optimize their business operations and adapt quickly to changing market conditions --all while reducing IT costs. SAP Business SAP Business ByDesign specifically addresses a new market of prospective charter clients - currently in the six focus countries Germany, US, France, United Kingdom, China and India - that typically have not invested in integrated business solutions before and are open to an on-demand deployment of mission-critical business processes as highly standardized and adaptable offering. Additional information is available at .

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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