Fight Night Round 4 & Gears of War 2 Highlight SIGGRAPH 2009 Gaming Content

CHICAGO — (BUSINESS WIRE) — June 25, 2009 SIGGRAPH 2009 announces the addition of a special Production Session as part of this year’s Computer Animation Festival that will detail the behind-the-scenes production of the much anticipated Fight Night Round 4 and Gears of War 2.

The session, “ Big, Fast, and Cool: Making the Art for Fight Night Round 4 & Gears of War 2” will explore the making of the art of these games, and how these processes have exploded the boundaries for what is possible with real-time rendering graphics. This Production Session will take place as part of the special focus on videogames and Real-Time Rendering during the SIGGRAPH Computer Animation Festival program.

“So much of what makes today’s videogames so great are the responsive graphics and the stories that unfold during game play,” stated Evan Hirsch, SIGGRAPH 2009 Real-Time Rendering Chair. “This year’s sessions will offer a rare perspective into how animation and graphics can really enhance and impact game development and the user experience and investigate the future of gaming.”

SIGGRAPH 2009 expanded its programming focus this year to showcase more Games content than ever before. The Games programming will include a Keynote presentation by famed videogame designer, Will Wright, creator of Spore™ and The Sims series, innovative Game Papers, demos and galleries highlighting the best work in experimental game art direction during The Sandbox, and a dynamic new game development competition, GameJam!

For complete details on all the exciting Games content available at SIGGRAPH 2009 visit http://www.siggraph.org/s2009/focus/games/index.php. Detailed information on the SIGGRAPH 2009 dynamically evolving program and to copies of the SIGGRAPH 2009 Preview Video and Computer Animation Festival Trailer are available at www.siggraph.org/s2009.

About SIGGRAPH 2009

SIGGRAPH 2009 will bring an anticipated 20,000 computer graphics and interactive technology professionals from six continents to New Orleans, Louisiana, USA for the industry's most respected technical and creative programs focusing on research, science, art, animation, music, gaming, interactivity, education, and the web from Monday, 3 August through Friday, 7 August 2009 at the Ernest N. Morial Convention Center. SIGGRAPH 2009 includes a three-day exhibition of products and services from the computer graphics and interactive marketplace from 4-6 August 2009. More than 200 international exhibiting companies are expected. More details are available at www.siggraph.org/s2009.

About ACM

ACM, the Association for Computing Machinery www.acm.org, is the world's largest educational and scientific computing society, uniting educators, researchers and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the computing profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA, NHL, NCAA, and Tiger Woods PGA TOUR are trademarks of their respective owners and used with permission.

About Epic Games, Inc.

Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its "Unreal" series, including "Unreal Tournament 3" for PC, PLAYSTATION®3 and Xbox 360®. Epic's breakthrough game, "Gears of War," won over 30 Game of the Year awards, and the sales of "Gears of War" and "Gears of War 2" have eclipsed 11 million units. Epic's Unreal Engine 3 is the three-time consecutive winner of Game Developer magazine's Best Engine Front Line Award and is this year's Hall of Fame inductee. Additional information about Epic can be obtained through the Epic Games Web site at www.epicgames.com.

Epic, Epic Games, Gears of War, Gears of War 2, Unreal, Unreal Engine and Unreal Tournament are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.

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