Join the ‘PDP Award, Andrea Pininfarina’ competition!

Join the 'PDP Award, Andrea Pininfarina' competition!

Think3 and Politecnico di Milano have launched an international competition in memory of the Turin business leader, Andrea Pininfarina. The award will go to the most creative and innovative product made with ThinkDesign by students at design, engineering and architectural institutes

Milan , June 23, 2009 -  Think3 and the Department of Mechanical Engineering at Politecnico di Milano have launched the "PDP (Product Development Process) Award, Andrea Pininfarina", an international design competition for students designed to encourage originality, creativity and new ideas.

The competition is open to all new, unpublished products designed with ThinkDesign, the CAD solution from think3. Projects will be judged on the basis of their innovative content, the originality of their design and the potential for industrialization of the product. Judging will take into account all aspects of the development process, from the idea through product design and engineering, market analyses, market positioning, choice of materials and the requirements for mass production.

Participation is free and open to individual students or groups of students representing design institutes and university faculties of engineering, design and architecture. Each group can present a single project only and should nominate a representative from inside the group to act as spokesperson and project manager.

All entries to the competition must be submitted by 2 November 2009 at the latest .

The international jury judging the best projects in the final stage will be composed of representatives from Politecnico di Milano, leading names in international industry and managers from think3 and Pininfarina.

"We wanted to mark the thirtieth anniversary of the foundation of think3 with this high profile international competition aimed at the innovators of the future" says Silvano Joly, Vice President Worldwide Marketing at think3. "Dedicating the award to Andrea Pininfarina is our way of commemorating a business leader, guiding a company renowned for tradition and innovation, who knew how to enhance and promote Italian design excellence world-wide. He is a truly good example for the young people of today".

Pininfarina is a major supplier to the automotive industry of product design and engineering services and the production of niche vehicles. Originally a famous bodyworks in Turin and now the symbol of Italian style and design worldwide,  Pininfarina is a long-standing think3 client. "The collaboration between Politecnico di Milano, think3 and Pininfarina is long-standing", confirms Prof. Umberto Cugini of Politecnico di Milano, "collaboration involves both teaching and research activities and participation in major European projects and the competition fits well into this framework of activities."

The award consists of a week long training session in Europe. The winner will visit the sites of industry leaders such as the R&D centers of think3 in Italy and France and have the opportunity to increase product development skills and enrich the curriculum studies. The award winner will also be able to visit the Pininfarina Collection at Cambiano (Turin) for a journey through company history from 1930 to the present day.

For more information and details of participation in the PDP Award, Andrea Pininfarina, visit

Universities and institutes who are not yet partners of think3 but who would like their students to participate in the competition should contact: Maria Teresa Acri,, tel. +39 051-597111.

To enroll in the competition, send your personal details or participating institute details to


Information about think3, Inc.

Think3 has been operating in the ICT sector for 30 years and provides the only technology that links three separate design areas: the concept, its development and the finished product. In this way, think3 enables thousands of company customers to innovate, to compete and to rise to the challenges of global markets, thanks to the integration of processes, which helps to accelerate time to market and to reduce costs.

Think3 boasts a consolidated presence across Europe, the US and Asia. The company has also secured a strong presence in China following joint venture deal sealed with Beijing Extech Science & Technology Co. Ltd to create EXTECH, a brand new company based in Beijing, with offices across the country. In the rest of the world, think3 is present throughout its network of selected VARs (Value Added Resellers).

All this means that think3 can count among its customers some of the most significant enterprises in the industrial market.

For more information visit our site at


think3, Italian branch office of think3 Inc.               

Mario Bonelli
Centro Direzionale Colleoni - Palazzo Taurus 2
Viale Colleoni, 3
20041 Agrate Brianza - MI

tel. 039.6411.111
fax 039.6411.120

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