Hampton® Hotels Leverages MapQuest’s Business Locator and New MapQuest® 4 Mobile on iPhone™ Application

BEVERLY HILLS, Calif. — (BUSINESS WIRE) — June 22, 2009 Hampton® Hotels ( www.hampton.com), the international brand of nearly 1,700 mid-priced Hampton Inn® and Hampton Inn & Suites® hotels, today announced its successful collaboration with MapQuest on the new MapQuest Business Locator Enhancement. Hampton Hotels is delighted with the success the brand has achieved online with MapQuest and to be one of MapQuest’s initial test brands for the new MapQuest 4 Mobile application for the iPhone.

MapQuest Business Locator Enhancement

Hampton Hotels has been advertising in the Business Locator on MapQuest since February 2009 and now Hampton has gone one step further, leveraging MapQuest’s Business Locator Enhancement - an integrated on-map search tool featuring one click integration that lets users display retail locations, such as hotels, movie theaters, restaurants, gas stations, coffee shops and other types of categories and premium brands directly on their maps or along their routes.

This website feature is a valuable asset to travelers as MapQuest displays the Hampton brand logo to consumers that are already planning a trip and often looking to add a hotel / accommodations to their excursion along their travel route. The ingenious capability of this tool enables consumers to interact with the map and view hotel locations, and add one or more Hampton hotel locations to their trip.

MapQuest® 4 Mobile on the iPhone

Hampton Hotel’s participation with Platform A/AOL to MapQuest 4 Mobile on the iPhone™ connects Hampton to consumers who need information via their iPhone and represents the next evolution of maps & directions on the iPhone, offering a set of unique features that simplify the mobile mapping and directions experience for consumers. Hampton Hotels has been added to the new MapQuest® place carousel which allows users to easily display hotel locations and more with a single tap on the iPhone. MapQuest 4 Mobile on iPhone is a free downloadable application. For more information about the product, visit www.wireless.mapquest.com or visit the iTunes App Store and type in MapQuest.

MapQuest created a place carousel for the application, an easy option for people to conduct one-click local category searches and for businesses to promote their brands. The place carousel features icons, called ‘place widgets,’ that allow one-tap searching for hotels, making it easy for users to find leading brands along their route or near their destination. iPhone users can customize their place carousel with any of the 20 + place widgets available, with more to come in future releases.

“Hampton was delighted to be part of the new MapQuest iPhone application. One of our reasons for working with MapQuest is to expand brand awareness of Hampton Hotels via new integrated mobile applications using the latest technology. MapQuest’s new iPhone application ensures that the Hampton hotel brand logo is seen on MapQuest not only online but also on mobile and allows consumers to view, access and book Hampton Hotels instantly,” said Judy Christa-Cathey, vice president brand marketing, Hampton Hotels. Christa-Cathey added, “Consumers will now have the opportunity to be connected directly to their Hampton Hotel of choice, making booking a room a seamless process for travelers who already know that Hampton offers great value and an exceptional guest experience.”

Hampton Hotels are continuously growing and raising the bar for the mid-market hotel segment, always delivering on its world-renowned 100% Satisfaction Guarantee and delivering new and innovative solutions for consumers, to meet their needs.

About MapQuest, Inc.

MapQuest provides Internet, mobile and business solutions delivering on the promise of helping people research and discover: where is it, how I get there and what’s nearby. MapQuest is one of the most recognized and trusted brands on the Internet, offering maps and directions, serving more than 43 million users in April 2009, according to comScore Media Metrix. MapQuest's mobile solutions are compatible with a variety of mobile devices, including iPhone and BlackBerry devices. MapQuest, Inc., a wholly owned subsidiary of AOL LLC, is based in Denver, Colorado.

About Hampton Hotels

Hampton, which includes Hampton Inn®, Hampton by Hilton and Hampton Inn & Suites® hotels, is a mid-priced leader in the lodging segment. Hampton is part of Hilton Hotels Corporation. For more information www.hampton.com/pressandmedia.

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton®, the Waldorf Astoria™ and the Waldorf Astoria Collection™, as well as the recently launched Home2 Suites by Hilton™ Hotels. The company also manages the world-class guest reward program Hilton HHonors®.



Contact:

Hampton Hotels
Charmaine Easie-Samuels
Director, Public Relations
901-374-6462
Email Contact
www.hampton.com/pressandmedia
or
Sheryl Shelton
Manager, Public Relations
901-374-6383
Email Contact
http://www.hiltonworldwide.com




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