SYDNEY, May 27 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today announced an agreement that Navman will utilize the NAVTEQ(R) map of Australia in its entire range of portable navigation devices. NAVTEQ is already powering the full range of Mio devices since the end of last year. With this new agreement, NAVTEQ will be the preferred map supplier for MiTAC, the company who owns Navman, Mio and Magellan in Australia.
The relationship between NAVTEQ and Navman in Australia began in October 2008 when Navman first selected NAVTEQ to supply map data and content for its premium S-Series Platinum devices. Navman, widely recognized as a pioneer of portable, in-car satellite navigation devices, is a top three vendor of personal navigation devices across Europe. In Australia, Navman holds the position of Australia's best-selling brand in four of the last six years.
In addition to the industry leading NAVTEQ map, Navman will deploy additional new NAVTEQ content such as:
-- Lonely Planet for NAVTEQ: Travel Guide, which provides trusted insight from expert Lonely Planet writers for points of interest, helping end-users make decisions on where to stay, eat or spend their leisure time. The Lonely Planet travel guide content is matched to the NAVTEQ Map to provide positive navigation experiences; -- Speed Limits that enables applications to warn users against violation of traffic restrictions and provide information about maximum speed on a road.
"We recognize that NAVTEQ plays an important and integral role in differentiating Navman's product offerings in Australia. Given NAVTEQ's superior map data and content rich navigation services, we are confident that NAVTEQ will fulfill our requirements for fresh, innovative and rich map data and content. We look forward to our continued relationship with NAVTEQ," said Wendy Hammond, marketing director, Navman.
"As Navman is one of Australia's leading innovators of high-quality navigation, we are very pleased to be selected as Navman's preferred map supplier. NAVTEQ and Navman have built a strong relationship based on the common goal of bringing the best navigation experience to Australian consumers," said Kirk Mitchell, director, business development, NAVTEQ. "We are constantly looking to launch a variety of new and exciting map features to our customers in Australia to help differentiate their product portfolio."
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
Navman, a world leader in the design, manufacture and marketing of global positioning system (GPS) products, has 20 years experience in GPS, and as such is now widely recognized as a pioneer of portable, in-car satellite navigation devices. Navman has held the position of Australia's number one selling brand for 2003, 2004 and 2006 and is a top three vendor of personal navigation devices across Europe* as a result of the brand becoming synonymous with reliability, innovation and simplicity.
Navman started out in New Zealand specialising in marine electronics, and today its award-winning GPS products are now available for cars, boats, commercial fleets and outdoor activities. Navman is a global corporation with offices in the UK, Germany, France, Italy, The Netherlands, Denmark, Switzerland, New Zealand, Australia and Singapore. Its products are sold and supported worldwide.
*based on GfK 2007 data
Web site: http://www.navteq.com/