Avid Deko 5.2 Debuts Support for Leading 3D Formats

LAS VEGAS, NV -- (MARKET WIRE) -- Apr 20, 2009 -- NAB (Booth #SU902) -- Avid® (NASDAQ: AVID) today unveiled version 5.2 of Avid Deko® 3000, an on-air graphics package that supports the industry-standard FBX and Collada formats, enabling customers to easily import and playback a broader range of 3D models and animations from leading applications such as Autodesk 3ds Max, Autodesk Softimage 7.5 and MAXON CINEMA 4D. Now, customers can leverage existing skills and toolsets without having to burden staff with learning new 3D tools. Today's announcement represents another milestone in Avid's advancements to provide more open solutions for customers.

"By using proven industry interchange formats like Collada and FBX, Avid is providing tremendous incentive for customers to invest in the new Deko offerings," said Jeff Sargeant, a 3D artist and the creative director of design firm, Sargeant Inc. "For broadcasters, this openness in Deko is a huge benefit because it greatly expands the talent pool they can draw from when it comes to finding the best 3D artists. It's a win for artists as well, because it opens up a market they may have previously been excluded from as a result of the specific software they use."

How Deko Version 5.2 Works

--  Customers import models from 3D creation systems into Deko and combine
    the models with live and editable text and image layers, which
    automatically map to the replaceable textures from the original.  The model
    maintains specialized 3D treatments for geometry, lighting and animation
    and plays out as expected in the Deko environment.
--  Power Clips are mapped to 3D models, enabling high-end visual effects
    like animating logos or headshots on the 3D model, without the need for
    costly third-party support to get them on the air.
    

Pricing & Availability

Avid Deko version 5.2 will be available in June 2009 at Avid's download center. To learn more, visit Avid Deko and on-air graphics product solutions online. For pricing information, please contact your local Avid salesperson or reseller.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched, and most loved media in the world -- from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours, and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook or subscribe to Avid Industry Buzz.

© 2009 Avid Technology, Inc. All rights reserved. Product features, specifications, systems requirement and availability are subject to change without notice. Avid, Avid Unity, Interplay, Media Composer, Pro Tools, Deko, Pinnacle Studio and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of Interplay Entertainment Corp, which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

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Contact:
Marsha MacEachern
Avid
978-640-3167

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