Robust Segmentation System from Acxiom Delivers Strategic Advantage for Marketers in Japan

LITTLE ROCK, Ark.—(BUSINESS WIRE)—February 27, 2009— Marketers in Japan now have access to superior geo-demographic consumer segmentation with the latest release of ChomonicX® from Acxiom® Corporation (Nasdaq: ACXM). ChomonicX 2.0 provides the most advanced and up-to-date consumer classification available in Japan.

ChomonicX offers clients quick, easy and affordable access to accurate, meaningful and actionable consumer information. The updated system adds new and fresher data sources, along with refined definition around the most marketable urban clusters, to deliver higher return on marketing dollars spent.

ChomonicX’s robust applications encompass both marketing strategy and execution. Now with a total of seven social groups, 32 clusters and 10 newly formed sub-clusters, this geo-demographic market segmentation system can be applied at the chome level to more than 206,000 chomes, or city districts, with complete geographic coverage for all of Japan.

“With the release of ChomonicX 2.0, we are providing marketers in Japan with an even more relevant tool for these tough economic times,” said Louis Rolleigh, Acxiom’s Consumer Segmentation and Analysis Product Leader. “ChomonicX was the first geo-demographic product designed for targeted marketing throughout Japan, and we want to make sure it remains the best in light of today’s competitive and ROI-conscious atmosphere.”

ChomonicX 2.0 is optimized to differentiate the demographics and associated consumer behaviors for each chome in Japan. The segmentation system leverages a multi-dimensional view of consumers within chomes in order to group them with others that look and act the same. Companies that apply ChomonicX 2.0 to their customer databases, responder files, prospect lists, or even the market overall, can then identify and focus on those segments where they will realize the greatest success from their marketing initiatives.

By leveraging ChomonicX 2.0 to find lookalike prospects that are twice as likely or more to respond, a company spending 10 million yen on direct mail pieces for a campaign to 100,000 consumers could realize an ROI of 30% by targeting these top prospects.

“Now, more than ever, marketers need hands-on access to solutions that generate immediate returns,” said Rolleigh. “We’re committed to continually improving our solutions and are excited about the significant value this updated release of ChomonicX will bring to our clients around the globe.”

“The fact that Acxiom continues to enhance and improve on its offerings in the Asia-Pacific region is a great testament to its commitment to businesses operating here,” added Gabrielle Chou, Client Services Group Leader for Acxiom’s Asia-Pacific Region. “While ChomonicX was modeled after consumer segmentation systems successful in the U.S. and Europe, it was uniquely built for the market in Japan. It’s not a ‘one size fits all’ offering.”

This solution, made available through Japanese partners of Acxiom, is accessible through GIS software. It can be used for appending customer records with the ChomonicX 2.0 cluster they are assigned to, comparative portrait reports for understanding where a business is over or under represented, as well as maps for visualization of the market. This updated version also offers an enhanced illustrative tool of the clusters and report templates that generate marketing insights with just a few clicks.

For additional information on this or other product offerings from Acxiom, please visit: or call 1-888-3ACXIOM.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit

Acxiom and ChomonicX are registered trademarks of Acxiom Corporation.


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