“Branding is very important to us, and we have worked hard to become one of the most recognizable names in construction technology,” said CEO and Chairman Fred Ode. “Now we have an exciting visual element that symbolizes exactly what our name implies: strength and stability.”
Foundation Software’s rebranding effort comes as the company enters its 25th year in business. It is just one of many steps the company is taking to stay ahead in a very competitive market. In 2009, Foundation Software will also unveil a redesigned website with educational elements designed to help contractors: a comprehensive article library, an enhanced directory of CPAs and professionals who have a focus in construction, and a blog site to encourage group discussion.
“The goal of this initiative is to increase brand awareness and build on our long-standing success,” Ode said. “Overall, it’s just one of many that represent Foundation Software’s commitment to continual improvement.”
About Foundation Software, Inc.® – Since 1985, Foundation Software has assisted thousands of labor-intensive contractors with their accounting and job costing. FOUNDATION® for Windows® is a construction accounting system that uses Microsoft® SQL and suits a wide range of construction trades. Visit us online at www.foundationsoft.com or call (800) 246-0800.
Foundation Software, Inc.
Tracie Kuczkowski, 800-246-0800 ext 222