Super Bowl XLIII: Autodesk Technology Key Player in Commercials

SAN RAFAEL, Calif., Feb. 3 /PRNewswire/ -- SAN RAFAEL, Calif., Feb. 3 /PRNewswire-FirstCall/ -- Leading advertisers and movie studios relied on technology from Autodesk, Inc. (NASDAQ: ADSK) to tackle the cutting-edge visual effects and animation integral to delivering their Super Bowl XLIII message.


"Super Bowl commercials and trailers are some of the most demanding entertainment projects in the world," said Bruno Sargeant, senior industry manager for television and broadcast, Autodesk Media & Entertainment. "For over 15 years, leading creatives have relied on a variety of Autodesk solutions to shape awe-inspiring content."


Several movie studios unveiled movie trailers during the Super Bowl to generate excitement for upcoming releases. Industrial Light & Magic (ILM) worked on two films whose trailers aired during the game: Transformers: Revenge of the Fallen and Star Trek. On both projects, ILM used Autodesk Maya 3D modeling, animation and rendering software and Autodesk Inferno visual effects software as part of ILM's SABRE system.


Numerous post-production facilities used Autodesk technology to work on the creation of Super Bowl commercials (see Autodesk YouTube channel for links to these commercials):


-- Brickyard VFX worked on an impressive number of commercials: Bud Light Lime's Sphere of Summer, as well as Thugs, a commercial for a Denny's campaign. Both were shaped with the Autodesk Flame visual effects software (Maya was also used on the Budweiser commercial). In addition, Brickyard VFX used the Autodesk Smoke finishing effects software on's One Up. -- PSYOP created three commercials that aired during the game: Coca Cola's Heist, Kellogg's Plant a Seed as well as Fandamonium for All were created with Flame, Maya and Softimage|XSI 3D modeling, animation and rendering software. -- The Mill worked on the Gatorade Manifesto multi-commercial campaign using Flame, Maya and Autodesk Combustion compositing software and The Chase for Audi using Flame and Combustion. -- Method Studios created six commercials using a host of Autodesk tools. Method used Flame and Combustion on five commercials: Tips for Career Builders, The Ladders' Little Creatures and Chairs, and Pepsi's Pass and Refresh Anthem - on which Maya was also used. Method also used Flame and Maya on Hulu's Alec in Huluwood commercial. -- Framestore NY had a prolific Super Bowl season with six commercials: Bridgestone's two-commercial campaign Hot Item and Taters, and General Electric's Scarecrow. All were all shaped with Flame and Maya. As well, Framestore used Flame on E-Trade's 401Kand Wings, and on Double Take for -- MPC used Flame for compositing and 3D projection and Autodesk Burn, a Linux-based rendering software for Pedigree Crazy Pets. -- Smoke & Mirrors New York used Flame for conforming and compositing the Castrol Grease Monkeys commercial. -- Asylum worked on two commercials that aired during the game Coke Zero Mean Troy using Inferno, Smoke and Flame and Teleflora Talking Flowers using Inferno, Smoke, Flame, and Maya for modeling, rigging, animation and lighting of the flower. -- Radium used Maya and Inferno for a Nextel Roadies commercial as well as for two Sprint commercials which aired pre-game Highschool and Petals. -- AXYZ worked on the Budweiser Fetch commercial using Inferno.




About Autodesk

Autodesk, Inc., is a world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit


Autodesk, AutoCAD, Burn, Combustion, Flame, Inferno, Maya, Smoke , Softimage and XSI are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.


(C) 2009 Autodesk, Inc. All rights reserved.


Contacts: Rama Dunayevich, 415 547-2472/ Karen Raz, 310 450-1482 Email:



Web site: AP Archive:
PRN Photo Desk,

Review Article Be the first to review this article
Featured Video
Latest Blog Posts
The Open Geospatial Consortium BlogThe OGC Blog
by The Open Geospatial Consortium Blog
OGC Seeks Public Comment on update to 3D Tiles Community Standard
GIS Data Analyst for Texas Department of Transportation at Austin, Texas
GIS Analyst for New Mexico Gas Company, Inc. at Albuquerque -New Mexico, Wyoming
Fluid Dynamic Engineer / CFD Developer for Azore CFD Software at Livonia, Michigan
Engineering / Software Sales Representative for Azore CFD Software at Livonia, Michigan
ASIC Architects and Hardware Engineers at D. E. Shaw Research for D. E. Shaw Research at New York, New York
Upcoming Events
GeoBuiz Summit 2022 at Monterey Conference Center One Portola Plaza Monterey CA - Jun 2 - 3, 2022
Energy Drone & Robotics Summit 2022 at Woodlands Waterway Marriott Houston TX - Jun 20 - 22, 2022
HxGN LIVE Global 2022 - Future of Manufacturing at Las Vegas NV - Jun 20, 2022 - Dec 31, 1969
Energy Drone & Robotics Summit - Hybrid 2022 at THe Woodlands Waterway Marriot Houston TX - Jun 20, 2022 - Dec 31, 1969

© 2022 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise