SENSIO(R) 3D Format Standardized in DVD Standard

MONTREAL, QUEBEC -- (MARKET WIRE) -- Jan 27, 2009 -- SENSIO Technologies Inc. ("SENSIO") (TSX VENTURE: SIO), inventor of the SENSIO® 3D technology, announces that its SENSIO® 3D format has been officially accepted as an optional DVD standard like DTS for audio. From now on, manufacturers wishing to integrate the SENSIO® 3D format in their electronic equipment will have to do so in accordance with globally recognized specific standards and directives. This is the very first 3D format to be recognized by a standards organization for the distribution of 3D content in the consumer market.

"After 10 years of investment, development and commitment, we are extremely happy to be rewarded in this way, and that our format has been recognized by a standards organization. Our technology has reached the necessary level of maturity to become a standard, and its quality, reliability and robustness have been assessed and certified by a recognized global organization. We are confident that this certification will have a positive impact on manufacturers, and that it will enable us to facilitate and accelerate the integration of our technology into products for the consumer market", explained Nicholas Routhier, President and CEO of SENSIO.

In 2008, a process to add a 3D video specification to DVD was launched. In order to collect information about the various 3D methods and technologies available, a wide appeal was done. Several companies submitted their technology to be standardized for DVD. At the end of the assessment, the only format to be kept and included in the DVD standard is SENSIO® 3D, as this was the only one to satisfy the criteria set out.

With this standardization, SENSIO has come closer to its aim of becoming the global 3D standard for the distribution of 3D content in the consumer market and will probably boost soon the content available in the SENSIO® 3D format, adding films to its already existing library.

About SENSIO

Founded in 1999, SENSIO, headquartered in Montreal, Canada, develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and large format 3D film producers, SENSIO has built up one of the world's largest libraries of 3D movies for the home entertainment market.

SENSIO® is a trademark of SENSIO Technologies Inc.

This news release contains forward-looking statements that reflect the Company's expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Contacts:
Investor Relations:
Evolution Group Inc.
Sylvain Archambault
President
1-866-703-4887

Email Contact

SENSIO Technologies Inc.
Richard LaBerge
Executive Vice President and CMO
514-846-2022 ext. 14

Email Contact





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