Teams with Google Maps(TM) to Map Sales Leads

SAN CARLOS, Calif.—(BUSINESS WIRE)—September 29, 2008— (an infoGROUP company [NASDAQ: IUSA]), the leading provider of online solutions for sales effectiveness management announced today that subscribers can now improve planning and efficiency for business-to-consumer (B2C) and business-to-business (B2B) sales calls through new sales lead mapping capabilities. The new mapping features, available now to subscribers of, allows sales agents and account executives to optimize their sales time, helping them quickly locate not only their current prospects, but also find other opportunities when traveling or working outside the office.

"By incorporating Google Maps API Premier, is providing a useful and user-friendly productivity tool for sales professionals," says Dan Israel, Google Product Marketing Manager. "Google MapsTM returns fast, relevant, accurate results that users can count on; together with the sales lead data from, it simplifies the work for sales people of locating and getting to prospects."

The new features make it quick and easy to organize sales calls to reach quality prospects. Once users identify their targeted sales leads, either through customer target profiles or in a specific search, the sales leads can be quickly mapped providing a view of their locations. By highlighting a specific sales lead on the map, the sale professional has instant access to the details of the prospect including photos, profile information such as company size and demographic information for consumers. The maps can be used to visually identify clusters of sales prospects, view the locations of previously identified customer opportunities, and print out maps highlighting addresses for a sales trip. Also, the standard interactive features of Google MapsTM can be used such as driving directions to guide sales professionals from one prospect to the next.

"In sales, quality information with easy access is key to efficiency," said Mark Israelsen, President of "We chose to partner with Google because of its combination of quality information and familiar, easy-to-use maps. This new mapping feature is just one example of the ways we are consolidating multiple sources of information with quality sales lead data to make sales professionals more effective."

The business sales leads data in provides accurate information on multiple company locations and multiple contacts with names and titles, number of employees, sales volume, credit data, line of business, and other information to identify business sales leads. The consumer sales leads information includes a wide range of data such as estimated household income, estimated home value, lifestyle information, and other residents residing at the address.

Salesgenie Mapping is available now to subscribers of Sales professionals interested in additional information on how to increase their sales efficiency can learn more by signing up for 100 free sales leads at

About, an infoGROUP company (NASDAQ: IUSA - News), is the leading provider of online solutions for sales effectiveness management. Sales effectiveness starts with effective lead management and provides fast, targeted online access to the highest quality sales leads of businesses and consumers available in the industry. The Customer Analyzer & Prospect Builder helps find the best prospects possible by matching leads to the best customers a business has today. The easy-to-use online service also includes a built-in Contact Manager, Business Credit Reports, Mobile functionality and Mapping, making sales calls more productive for small business owners, independent sales agents, and enterprise account executives. To get 100 free sales leads go to or call 1-866-327-6391. is a registered trademark of Inc. Google and Google Maps are registered trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About infoGROUP

infoGROUP ( (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

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