MagnaChip Launches Low Power Consuming Driver Chip for TFT-LCD Displays

SEOUL, Korea, June 5 /PRNewswire/ -- MagnaChip Semiconductor Ltd., a leading Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, today, announced the launch of its driver chip (TA7502) for TFT-LCD displays.

The TA7502 driver chip integrates QVGA resolution (320x240) and supports TFT-LCD displays that produce 262,144 colors. The new chip supports 18/16 bit bus interface, which increases the recording speed from MPU to DDRAM, resulting in a significant enhancement in processing time. The TA7502 also provides diverse power saving modes, such as Standby Mode and Partial Display Mode. Most importantly, the TA7502 incorporates Smart Mobile Luminance Control (SMLC) technology, which dramatically improves power efficiency in digital devices. SMLC reduces the luminance of LCD backlights by up to 50% through analysis of image data in LCD driver chips and through adjustment of power consumption rates in LED drivers.

Tae Young Hwang, Executive Vice President and General Manager of MagnaChip's Display Solutions Division, said, "The introduction of products with SMLC technology is timely given the increasing demand for green, energy efficient products. We expect to continue to launch additional driver chips with SMLC technology and other distinctive features to meet this growing demand."

About MagnaChip Semiconductor

Headquartered in Seoul, South Korea, MagnaChip Semiconductor is a leading, Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, such as mobile phones, digital televisions, flat panel displays, notebook computers, mobile multimedia devices and digital cameras. The Company has a broad range of analog and mixed-signal semiconductor technology, supported by its 28-year operating history, large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, visit www.magnachip.com.

Forward-Looking Statements:

Certain statements contained in this press release contain forward-looking statements regarding MagnaChip Semiconductor's operations, economic performance and financial condition. Although MagnaChip Semiconductor believes that the expectations reflected in these statements are reasonable, no assurance can be given that such expectations will prove to have been correct as a result of many factors, including those described in our annual report on Form 10-K for the year ended December 31, 2007, which was filed with the Securities and Exchange Commission on March 31, 2008.

    Press Contacts:
    MagnaChip
    In Korea:                      In the U.S.:
    Mi-Jeong HAN, PR Manager       Joseph Villalta at The Ruth Group
    Tel: 82-2-6903-3195            Tel: +646-536-7003
    mj.hang@magnachip.com          jvillalta@theruthgroup.com

Web site: http://www.magnachip.com/




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