Imagine Communications Names Digital Video Expert Chris Gordon to Director of Product Management

SAN DIEGO—(BUSINESS WIRE)—January 15, 2008— In connection with the launch of the ICE(TM) Broadcast System, Imagine Communications, the leading innovator in advanced digital video processing and edge multiplexing solutions, today announced the appointment of Chris Gordon to Director of Product Management.

"Chris has invaluable experience in digital video and cable technology, specifically in the areas of MPEG-2 and MPEG-4 video coding, multiplexing and transport systems. His background is a perfect fit for Imagine, and we're very pleased to add him to our team," said Imagine's Lorenzo Bombelli, VP of Product Strategy and Management.

Bombelli continued, "We have moved from product trials to deployment. Our products are in high demand as large operators must achieve the highest video quality with the greatest bandwidth efficiency in order to satisfy subscriber demand for advanced, high bandwidth services. The ICE Broadcast System enables system operators to deliver 3:1 HD and 15:1 SD, increasing signal capacity by up to 50 percent. Chris' experience in this space will serve us well as we gear up for future deployments and product releases."

As Imagine's Director of Product Management, Gordon's responsibilities include product development, feature set and roadmap management. He has more than 10 years experience designing, managing and marketing new technology.

Gordon joins Imagine from EGT, a leading manufacturer of video processing equipment for the cable industry, where he was the second employee and founding manager. As Vice President of Product Marketing at EGT, Gordon was responsible for the design, marketing and solution engineering of the company's digital media video processing product lines. He was instrumental in outlining the strategic direction of the company and key engineering, product development and partner initiatives.

Prior to EGT, Gordon worked at Viant as Senior Analyst and Management Consultant, and as Director of Product Development at Media Metrix, responsible for design, implementation and management of the company's web-enabled Internet audience measurement services.

About Imagine Communications

Imagine Communications has launched the industry's most powerful and scalable digital video platform, enabling system operators to cost-effectively increase bandwidth efficiency and video quality of HDTV, Switched Digital, VOD, and other advanced digital video services. The Imagine ICE(TM) Video Platform delivers the best video quality at any given bit rate, and also provides Video Layer Quality of Service, offering system operators unprecedented control over video quality. Imagine is based in San Diego with R&D and engineering in Israel. Imagine's strong management team includes industry leaders with decades of experience delivering innovations in video communications. Founded in 2005, Imagine Communications is privately held and funded by Carmel Ventures, Columbia Capital and Court Square Ventures.


Imagine Communications, Inc., San Diego
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