GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
According to GfK's latest purchasing power prognosis, Germans will have €23,637 per person for consumer purchases, living expenses, recreation and saving in 2021. This is a nominal per-person increase of 2.0 percent or €453 over the revised forecasted values from last year. But the amount of purchasing power available to consumers differs widely from region to region: With €33,363 per person, inhabitants of the Bavarian district of Starnberg have 41 percent more purchasing power than the national average, followed by the rural districts of Munich (€32,031) and Hochtaunuskreis (€31,873).
The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".
GfK GeoMarketing is a member of GfK Group
GfK GeoMarketing GmbH, Bruchsal, Germany, commercial register Mannheim HRB 250872; Managing director: Doris Steffen
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