The Patent-pending Technology Enables Contactless Device Interactions in Retail Stores
PITTSBURGH — (BUSINESS WIRE) — July 7, 2020 — Today, Smith Micro Software announced the launch of new functionality for its smart retail platform, ViewSpot, which will facilitate touchless in-store device interactions for consumers that visit wireless carrier retail locations. Smith Micro developed the patent-pending technology in response to customer demand for touchless features.
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As the retail world adapts to meet the needs of safety-conscious customers, Smith Micro enhanced its smart retail platform, ViewSpot®, with new features to help wireless carriers provide their customers with a touchless shopping experience. (Photo: iStock Photo)
“Our company prides itself on developing the latest technology software solutions for both consumers and wireless carriers, and as the world of experiential retail marketing adapts to current events, it’s our job as the industry leader to respond with a solution,” said William W. Smith, Jr., President and CEO of Smith Micro. “This new software functionality will help to minimize physical contact with in-store devices, while providing retail customers with the cellular product information they are looking for and our wireless carriers the valuable data they need to better serve their customers.”
By leveraging facial detection capabilities available on smartphones and tablets, ViewSpot facilitates contactless device interactions that provide pricing and other device information to customers as well as on-screen sanitization notifications to reassure consumers that safety precautions are being observed with respect to devices on display in carrier retail stores. Equipped with these unique capabilities, wireless carriers will have an additional tool on hand as they work to safely market connected devices and wireless plans while meeting new consumer expectations.
“ViewSpot is one of the best ways to automate and improve retail display management in carrier retail stores and to deliver on-brand, synchronized content that facilitates autonomous, self-driven exploration of mobile devices,” said Marco Leal, VP of Worldwide Products at Smith Micro. “By leveraging unique touchless technology, ViewSpot enables wireless carriers to provide engaging retail experiences that are inviting to safety-conscious consumers.”
ViewSpot’s touchless dynamic pricing functionality will launch on-device promotional content using technology that detects a consumer is facing the device with or without facial coverings, such as masks. In-store demo devices running ViewSpot will display sanitization status notifications until they are touched to provide reassurance to retail customers. Upon completing required cleaning procedures, retail associates must manually re-enable the sanitization notification on each device. This two-step process provides wireless carriers with an extra level of precaution while also providing consumers with additional peace of mind that sanitization procedures are being followed.
Click here to watch a short demo video of ViewSpot’s new touchless functionality.
About Smith Micro Software, Inc.
Smith Micro develops software to simplify and enhance the mobile experience, providing solutions to some of the leading wireless service providers and cable MSOs around the world. From enabling the family digital lifestyle to providing powerful voice messaging capabilities, our solutions enrich today’s connected lifestyles while creating new opportunities to engage consumers via smartphones and consumer IoT devices. The Smith Micro portfolio also includes a wide range of products for creating, sharing and monetizing rich content, such as visual voice messaging, optimizing retail content display and performing analytics on any product set. For more information, visit www.smithmicro.com.
ViewSpot, Smith Micro and the Smith Micro logo are registered trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective owners.
Certain statements in this press release are forward-looking statements regarding future events or results, including statements related to the benefits that we believe our products will offer to our customers, and statements using such words as “expect,” “anticipate,” “believe,” “plan,” “intend,” “could,” “will” and other similar expressions. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Among the important factors that could cause or contribute to such differences are changes resulting from or relating to the ongoing COVID-19 pandemic, including changes in consumer behavior, changes in our customers’ retail store operations and/or changes in health and safety recommendations and requirements, changes in customer or platform requirements and limitations on our ability to compete effectively with other software and technology companies. These and other factors discussed in our filings with the Securities and Exchange Commission, including our filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management, and we do not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.