VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency
SAN MATEO, Calif. — (BUSINESS WIRE) — January 9, 2020 — Snowflake, the cloud data platform, today announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView.
Established in 2003, Environics Analytics specializes in providing organizations with proprietary data, purpose-built software and industry-focused analytics consulting. They help organizations of all sizes, and across every industry sector, to use data and analytics to better understand customers and markets via consumer insights (e.g., segmentation, profiles, personas) and location intelligence.
Using Snowflake to help process very large amounts of mobile location data, Environics Analytics created VisitorView and brought it to market in a significantly shorter period of time than it would have otherwise been feasible using alternative data solutions. VisitorView is helping the travel and tourism industry identify American neighborhoods whose residents have a high propensity to visit Canada to maximize the efficiency of their marketing spend.
Snowflake’s Secure Data Sharing feature, ease of use, and modern, flexible cloud-built architecture enabled Environics Analytics to process large datasets needed to create VisitorView. The product utilizes anonymous and aggregated mobile location data and provides users with insights into the volume of visitors to a specific location, their behaviors and preferences, lifestyle habits and much more. These insights help tourism organizations invest their marketing budgets more effectively, while also developing a more data-informed experience for visitors, based on their individual profiles.
“The R&D work we’re doing with the mobile location data for VisitorView just wasn’t possible with our previous systems. It was taking days to download and extract the data, which exceeds a hundred terabytes. With Snowflake, it takes minutes, resulting in huge time and cost savings,” said Peter Miron, Environics Analytics’ Senior Vice President, Research and Development. “Snowflake also helped us greatly reduce our time to market and overcome bottlenecks with data replication and storage.”
Given the growing demand for data in every industry, Environics Analytics continues to investigate how Snowflake can help make their data development processes more efficient, focusing and maximizing their research and development resources on creating and delivering new data-driven products and services. They were also one of the first Snowflake Data Exchange partners, and are now able to securely share their demographic, segmentation, financial and other datasets to both existing clients and prospects in this new environment.
“Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data barriers preventing them from maximizing revenue, margins and overall efficiency,” Snowflake VP of Product, Christian Kleinerman said. “It’s rewarding to hear that Snowflake’s secure, cloud-built data warehouse has helped Environics Analytics create new products, extend the distribution of its data, and continue to provide its customers with a truly data-driven marketing and analytics solution.”
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- Environics Analytics: environicsanalytics.com
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Snowflake’s cloud data platform shatters the barriers that have prevented organizations of all sizes from unleashing the true value from their data. More than 2,000 customers deploy Snowflake to advance their businesses beyond what was once possible by deriving all the insights from all their data by all their business users. Snowflake equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications. Snowflake: Data without limits. Find out more at Snowflake.com.
About Environics Analytics
As the premier marketing and analytical services company in North America, Environics Analytics helps customers turn data and analytics into insight, strategy and results. The company offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modeling approaches. Its team of quantitative marketers, modelers and geographers are expert at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. To learn more about Environics Analytics, please visit environicsanalytics.com.
Snowflake PR Manager