Unity Technologies and NVIDIA Bring Real-Time Ray Tracing to Automotive, Media & Entertainment, and Gaming

Unity and NVIDIA challenge viewers to tell the difference between what is real and what is rendered in real-time

SAN FRANCISCO — (BUSINESS WIRE) — March 18, 2019 — Unity Technologies ( https://unity3d.com), creator of the world’s most widely used real-time 3D development platform, announced it is working closely with NVIDIA to offer production-focused early-access for real-time ray tracing in the High Definition Render Pipeline (HDRP) on April 4, with an optimized preview solution available for customers in the second half of 2019. Once thought impossible to achieve, performant real-time ray tracing delivers, via the NVIDIA RTX platform, photorealistic image quality and lighting for any task where visual fidelity is essential, such as for design, engineering, or marketing, at a fraction of the time of offline rendering solutions. The technology provides a key advantage to creators because it mimics the physical properties of light, allowing developers to make and dynamically alter creations that blur the line between real-time and reality.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190318005803/en/

Real-time Ray Tracing on Unity (Photo: Business Wire)

Real-time Ray Tracing on Unity (Photo: Business Wire)

“As part of our commitment to best-in-class visual fidelity graphics, we rolled out the preview of the High Definition Render Pipeline last year - a highly-optimized, state-of-the-art raster-based solution capable of achieving stunning graphics in real-time on consumer hardware. We built HDRP with the future in mind and today we’re excited to announce that we are working with NVIDIA to adopt its RTX real-time ray tracing capabilities so we could bring this technology to all,” said Natalya Tatarchuk, Vice President of Graphics, Unity Technologies. “Real-time ray tracing moves real-time graphics significantly closer to realism, opening the gates to global rendering effects never before possible in the real-time domain.”

To highlight what is achievable with real-time ray tracing, Unity and NVIDIA collaborated with the BMW Group to showcase the 2019 BMW 8 Series Coupe, recently lauded as “Design of the Year” by Automobile Magazine, in a demo called “ Reality vs. Illusion: Unity Real-Time Ray Tracing.” Rendered in real-time in Unity, viewers are shown a real car and a version of the car powered by Unity and NVIDIA; the dazzling array of lights and visual fidelity makes the vehicles indistinguishable from one another.

For situations that demand maximum photorealism and the highest visual fidelity, ray tracing provides reflections and accurate dynamic computations for global lighting. This more accurately demonstrates the physical properties of a surface and creates lights and shadows that mimic how they would appear in real life. Real-world applications for ray tracing within the automotive industry include the power to create and rapidly iterate on lifelike marketing stills and videos that are near-film quality. In engineering and design, real-time ray tracing’s ability to faithfully recreate real-world materials and lighting scenarios unlocks the capabilities to identify design flaws, such as dangerous reflections or blind spots in a car’s design, and address them before going into production.

“Until NVIDIA RTX, real-time ray tracing was perpetually on the horizon. Now millions of developers working in Unity can achieve amazing graphics with lightning speed,” said Bob Pette, Vice President, Professional Visualization, NVIDIA. “Unity’s plug-and-play resources for developers and popularity with brands large and small make its users a natural audience to take advantage of RTX ray tracing capabilities.”

Unity exists to empower success of the world’s creators with the most accessible and powerful real-time 3D development and monetization platform. Games and experiences made with Unity have reached more than 3 billion devices worldwide this year and were installed more than 29 billion times in the last 12 months. For more information on Unity’s Automotive offerings, please visit the Unity for Automotive & Transportation Website.

About Unity Technologies

Unity is the creator of the world’s most widely used real-time 3D development platform that gives developers around the world the tools to create rich, interactive 2D, 3D, VR and AR experiences in various industries including games, film and entertainment, automotive, architecture, construction and engineering (AEC). Unity’s 1,000 person development team keeps the company at the bleeding-edge of technology by working alongside partners such as Google, Facebook, Magic Leap, Oculus and Microsoft. The platform’s renowned flexibility gives developers the power to target and optimize their creations for 25+ platforms. Games and experiences made with Unity have reached 3 billion devices worldwide and were installed more than 29 billion times in the last 12 months. For more information, visit www.unity3d.com and to see the latest games and experiences created in Unity, go to https://unity.com/madewith.



Contact:

Amanda Taggart
Unity PR
amandat@unity3d.com
310-980-9587
or
Matias Cavallin
Unity PR (Automotive)
Email Contact
323-715-0020
or
Charlie Sinhaseni
Unity PR (Gaming/Graphics)
Email Contact
909-657-8394




Review Article Be the first to review this article
Featured Video
Latest Blog Posts
The Open Geospatial Consortium BlogThe OGC Blog
by The Open Geospatial Consortium Blog
OGC seeks public comment on draft Simple Features 2021 standard
Jobs
GIS Coordinator for City of Marysville at Marysville, Ohio
Geospatial Solutions Specialist for University of North Dakota at Grand Forks, North Dakota
GIS Analyst II for Foresters Co Op at Grass Valley, California
BIM/CAD Specialist for Gordon Prill, Inc at Sunnyvale, California
Director, Industrial Machinery Solutions- SISW PLM for Siemens AG at Livonia, Michigan
Mechanical Engineer II for Aehr Test Systems at Fremont, California
Upcoming Events
InterDrone 2021 --- Cancelled at Hyatt Regency Dallas TX - Aug 10 - 12, 2021
URISA GIS Leadership Academy at 701 Lee St #960 Des Plaines IL - Aug 16 - 20, 2021
8th International Scientific Conference on SOCIAL SCIENCES (ISCSS) 2021 at Congress Centre MARITIM PARADISE BLUE Albena Bulgaria - Aug 21 - 30, 2021



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise