Snaps Integrates With Adobe Campaign To Enhance Leading Enterprise Brand's Messenger Chatbots With CRM Data

With this integration, Adobe Campaign customers can further extend their campaign channel to Facebook Messenger, Twitter DM, Skype, and other platforms

NEW YORK, Feb. 14, 2018 — (PRNewswire) —  Conversational marketing platform, Snaps, one of the select companies listed in Facebook's Platform Development Providers, announces an integration with Adobe Campaign, part of Adobe Marketing Cloud. Snaps enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice apps.

One benefit of Snaps platform is brands can leverage their existing tools and databases. Through the integration with Adobe Campaign, brands will now be able to implement their Adobe Campaign data right within an individual's Facebook Messenger chatbot conversation. Adobe Campaign enables the orchestration and execution of personalized cross-channel marketing campaigns to fuel meaningful customer experiences.

With the integration, Adobe and Snaps enterprise customers can quickly create an exceptional chatbot experience that utilizes all existing customer data. Brands can also utilize the chatbot as an endpoint capable of reading and writing customer profile data such as preferences, addresses, purchase history, and more.

Snaps is featured in the Adobe Exchange Directory under the personalization category. "At Snaps, our vision is to enable truly personal experiences for consumers, and to lower the cost and effort for enterprise brands to deliver personalization to their customers," said Christian Brucculeri, CEO, Snaps.  There are three initial use cases to integrate Adobe Campaign into the Snaps platform. First, the integration allows brands to get a more complete picture of their customer. This is made possible by associating email addresses, connected with Adobe Campaign, to chatbot users. Second, brands can now leverage a user's purchase history to deliver notifications such as status updates and tracking numbers directly on their messaging platform of choice. All existing purchase history can be accessed via the bot for use cases such as reordering, returns, and recommendations. Finally, brands can send transactional messages, which are defined within Adobe Campaign. 

About Snaps

Snaps makes marketing conversational using enterprise-level technology. Snaps is the top personalized marketing platform that powers the best AI chatbots, voice skills and social messaging experiences behind your favorite brands and celebrities including Nike Jordan, Marriott, Simon, VICE, AdAge, Lady Gaga and more. For more information, please visit makesnaps.com.

About Adobe Marketing Cloud

Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.

Jonathan Shriftman
Snaps
(646) 669-7149

www.makesnaps.com

Cision View original content: http://www.prnewswire.com/news-releases/snaps-integrates-with-adobe-campaign-to-enhance-leading-enterprise-brands-messenger-chatbots-with-crm-data-300598762.html

SOURCE Snaps

Contact:
Company Name: Snaps, Adobe Marketing Cloud
Web: https://makesnaps.com




Review Article Be the first to review this article
Featured Video
Jobs
GIS Manager for City of Vancouver at Vancouver, Washington
Regional Sales Manager (Eastern North America) for Teledyne Optech at Eastern North America, Any State in the USA
GIS Sales and Business Development for Duncan-Parnell Inc. at Ashland, Virginia
Engineer III - Hydraulics for State of Nebraska at Lincoln, California
Geospatial Mapping Training and Support Specialist for Duncan-Parnell Inc. at Morrisville, North Carolina
GPS and Mobile GIS Sales Development for Duncan-Parnell Inc. at Charlotte, North Carolina
Upcoming Events
911 Live 2021- at United States - Jun 29, 2021
GI_Forum 2021 | re.connecting spatially at Salzburg Austria - Jul 5 - 9, 2021
InterDrone 2021 --- Cancelled at Hyatt Regency Dallas TX - Aug 10 - 12, 2021
URISA GIS Leadership Academy at 701 Lee St #960 Des Plaines IL - Aug 16 - 20, 2021



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise