littleBits Star Wars Droid Inventor Kit Tops Holiday Toy Lists Proving to be The Hottest Toy of the Holidays

Black Friday Discounts Offered on the Award-Winning Kit Through Cyber Monday

NEW YORK, Nov. 20, 2017 — (PRNewswire) — Today littleBits announced its Star Wars Droid Inventor Kit received numerous accolades from respected toy and parenting industry experts, toy advisory boards and retailers for the holiday season. The company also released details on all of its Black Friday discounts at retail.

"We couldn't be happier with the tremendous recognition the littleBits Droid Inventor Kit has received from trusted organizations, major retailers and respected experts leading the toy industry," said Ayah Bdeir, founder & CEO of littleBits. "Our mission is to start a movement to engage kids in STEAM—Science Technology, Engineering, Art and Math--and inspire the inventors and problem solvers of tomorrow. With the success of our gender-inclusive kit, we know we've hit on something big and look forward to impacting the world in a positive way one inventor at a time."

The littleBits Droid Inventor Kit was named to several of the toy industry's most sought-after lists, including TTPM's "Most Wanted" and the Toy Insider™'s "STEM 10," and has been selected as a finalist in the creative category of the Toy Association's Toy of the Year Awards. Distinguishing honors and awards were received from Good Housekeeping's Annual Toy Awards, the Oppenheim Toy Portfolio and Scholastic Parent & Child®'s 2017 Gold Star Toy Awards. The Droid Inventor Kit also topped major retailers' holiday lists with inclusion as a top tech toy on Amazon's Holiday Toy List, one of Amazon's top 100 toys for the season and one of Walmart's Top Rated by Kids picks.

littleBits Droid Inventor Kit Black Friday Promotion

Consumers interested in purchasing the award-winning Droid Inventor Kit will have the opportunity to take advantage of the Black Friday 20% off discount on,,,, as well as Walmart and Disney stores nationwide from Thursday, November 23, 2017 through Tuesday, November 28, 2017.

With invention at its core, the Droid Inventor Kit fosters creativity and problem-solving skills. In-app challenges encourage kids to reconfigure the littleBits technology in new and unique ways, in combination with household items, so they can create their own custom Droids such as a delivery Droid, a room guardian, and more.

The Droid Inventor Kit includes all the components needed for kids to create their very own Droid. A free app ( iOS and Android) completes the experience, providing step-by-step instructions and how-to videos.

  • The app guides kids as they put together their Droid and control it in Drive Mode, Self-Nav, Force Mode, and more, making it the ultimate galactic sidekick.
  • After mastering their Droid Inventor skills, kids continue on to challenges that spark creativity and inspire them to create unique new Droids.
  • Each littleBits electronic block has a different function such as a power, motor, or sensor, which kids can use with their Droid in new and exciting ways.
  • Included stickers and in-app missions encourage kids to customize their Droid using crafts or household objects, giving their Droid its own special personality.
  • Kids will take pride in creating any Droid they imagine, and parents will love the endless play opportunities.

The littleBits Droid Inventor Kit is designed for children eight and up and normally retails for $99.95. It is available at, Walmart,, Amazon Bookstores, Apple and Disney stores. To find a store near you please visit

About littleBits
littleBits empowers kids around the world to become inventors. Founded in 2011 by Ayah Bdeir, its innovative platform of easy-to-use electronic blocks allows anyone to create and prototype with electronics, independent of age, gender or technical ability. As the leader in STEAM (Science, Technology, Engineering, Art and Mathematics) learning, littleBits believes in creating the conditions of invention by creating products that encourage self-directed exploration and problem solving; support grit and tenacity; and create a safe place to experience both failure and accomplishment. The company is dedicated to successfully bridging the gender gap with its gender-neutral platform, attracting an industry high thirty five percent of young girls to invent with littleBits. By embracing STEAM, both girls and boys can invent solutions to the problems that matter to them. The company's products have won over 150 industry awards in the toy and education industries. littleBits is headquartered in New York. For more information and inspiration, go to www.little B

Lucasfilm, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.


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Amy Janzen, littleBits, 917-209-6819
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