Industry's first enterprise location intelligence platform gives marketers the power to analyze and explore high-quality location data in-house
NEW YORK, Sept. 25, 2017 — (PRNewswire) — Ubimo, a leading location intelligence technology company, is proud to announce the launch of Polaris, its new AI-powered platform.
With brands, agencies, publishers and enterprise clients increasingly taking a hands-on approach to their data analysis, Polaris is the first enterprise location intelligence platform that offers clients control and flexibility. Polaris provides better insights and understanding of their customers' journeys as well as the best results from their location-based marketing strategy and advertising campaigns.
"We are excited to unveil our new platform to the market because it is well-poised to meet the growing demand to accurately understand real world consumer behaviors," said Ran Ben-Yair, Ubimo CEO and co-founder. "Unlike many location intelligence platforms out there that offer 'black box' data models, Polaris empowers data-driven organizations by providing the tools to analyze qualified geo-based data signals and build the organization's custom location data stack. The user-friendly interface also allows the freedom and flexibility for clients to unearth unexpected insights that could drive new top-line opportunities."
Polaris enables marketers to customize audiences based on real world consumer behavior and seamlessly connect their 1st and 3rd party data. In addition marketers can analyze visitation trends and generate competitive reports and foot traffic attribution.
"Location data is a powerful driver of our clients' out-of-home and integrated communications strategies. However, as telling as it can be, it is still only one type of data point about a consumer," said Michael Lieberman, Chief Strategy Officer, Kinetic N.A., a WPP Group agency. "The ability to seamlessly link location data to clients' first party data, such as with Polaris, enables us to marry the richness of each data set to better understand context and the consumers' needs and mindset in that moment, leading to more effective strategies that deliver return on investment."
"Ubimo has been a trusted partner of ours in location intelligence over the past years," said Josh Pike, EVP of Advantage Media Solutions. "We are proud early adopters of Polaris, since it helps our company create even more robust location-based marketing initiatives and more accurate, powerful consumer insights."
Over the past five years, Ubimo has established itself as a market leader in location technology. Ubimo's demand side platform (DSP) has built a sizable market share, powering more than 250 leading brands and has become one of the top 5 global in-app media buying platforms. While the new Polaris platform will continue to offer brands and their agencies the DSP solution, it will be a component of a broader, more robust and holistic location intelligence offering. Ubimo will now better serve brands and agencies as well as enterprise clients that will continue to rely on its best-of-class technology and data.
The growing importance of location intelligence in the marketing industry is irrefutable. Results of a 2017 Dresner Advisory Services study reveal that 94% of marketer respondents place importance in varying degrees to location intelligence in their organizational plans.This shift is reflected by recent projections that forecast market size ranging from $16-20 billion by 2022.
Ubimo is the leading Location Intelligence technology company. Ubimo's solutions empower data driven organizations to aggregate, analyze, and activate geospatial information. Polaris, Ubimo's Location Intelligence Platform, leverages proprietary geo based technology and advanced Artificial Intelligence methodologies.Ubimo enables customers to connect real world behaviors with 1st & 3rd party data to make better decisions With Ubimo you can go beyond analytics and generate actionable predictive intelligence at scale.
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