Meitu's Hand Drawn Anime Effects Used Over 330 Million Times

Viral Appeal and Celebrity Selfies Drive 480% Increase in New Users Outside China

PALO ALTO, Calif., Feb. 8, 2017 — (PRNewswire) —   Meitu, Inc. (SEHK: 1357), a leading mobile internet company with its apps activated on more than 1.1 billion unique devices, today announced a 480% increase (1) in new users outside of China for its photo editing app, Meitu. This growth was driven by its new deep-learning based "Hand Drawn" effect, which has been used over 330 million times since its launch on January 11th of this year.

Meitu's new anime-like "Hand Drawn" filters became an overnight sensation on social media, shared by celebrities such as actresses, talk show hosts and Cosplay stars alike. In just 13 days, this viral success helped push the Meitu app to top spots on the Apple App Store and Google Play in more than 30 countries.

In 2016, Meitu, Inc. emerged as one of the world's leading mobile internet platforms focusing on beauty apps, generating over 6 billion photos and videos every month (2). Meitu, Inc. launched BeautyPlus and MakeupPlus globally, a new generation of beauty and virtual makeup try-on apps, which saw over triple digit user growth in 2016 in Latin America, the United States, Europe and India. Overall, Meitu, Inc. grew its global user base to over 430 million users outside of China.

"We believe that 2017 will be a big year for mobile VR and AR," says Frank Fu, SVP and Managing Director at Meitu, Inc. "And millennials will increasingly look to lifestyle and beauty brands to leverage this technology and give them more opportunities to try on and experiment with products from the comfort of their own phones."

In 2017, Meitu, Inc. will focus globally on leveraging its facial recognition and virtual try-on technologies to create a beauty ecosystem where users can discover, experiment and create new looks, right from their smartphone. Working with well-known beauty brands, retailers, makeup artists and influencers, Meitu, Inc. will focus on creating highly localized content, including video tutorials and tips that will help its community connect with one another and bring their favorite virtual looks into the real world.


During the "Hand Drawn" effect promotion period, compare to average daily new users prior to the promotion


All photos generated and processed using all of Meitu, Inc.'s photo and video apps in October, 2016

Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including proprietary facial recognition and virtual "try-on" technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu, Inc. is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu, Inc. apps are installed on over 1.1 billion unique mobile devices around the world, with billions of photos generated by Meitu, Inc. apps each month. More information about Meitu, Inc. can be found at

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