60-Second PSA from National Limousine Association Scores Four Top Digital AwardsNEW YORK, April 27, 2016 — (PRNewswire) — The National Limousine Association (NLA)'s ongoing Ride Responsibly™ initiative ( www.rideresponsibly.org), today announced that its 60-second animated PSA titled "Digital Hitchhiking: Think Before You App!" has won four world-renowned digital awards— one Gold AVA Digital Award, two Telly Bronze Awards for Use of Animation and Entertainment - Business-To-Consumer, and one Hermes Platinum Award for an Animated PSA.
"We are honored to receive the Gold AVA Digital Award, Hermes Platinum Award, and two Bronze Telly Awards for our work," said Gary Buffo, President of the National Limousine Association. "We consistently strive to improve passenger safety and have found that our educational efforts are hugely effective when accompanied by engaging video content. Our primary objective is to work with legislators and the public-at-large to keep our roads safe. We are proud to be at the helm of such a vital initiative."
The AVA Digital Awards recognize excellence in digital communications. The international competition is administered and judged by the AMCP. The NLA's 2016 Gold Digital AVA Award was selected from 2,500 entries received throughout the United States, Canada and 17 other countries.
The Hermes Awards, an international competition, recognize outstanding work of creative professionals involved in the concept, writing and design of traditional and emerging media. The competition has grown to one of the largest of its kind in the world. This year, the Association of Marketing and Communications Professionals (AMCP) received over 5,500 entries from the United States, Canada and several other countries.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos, films, as well as outstanding local, regional and cable TV commercials and programs. The NLA's two Online Video Bronze Awards were selected from nearly 13,000 entries from all 50 states and 5 continents.
ABOUT THE NLA:
The National Limousine Association is a non-profit organization responsible for and dedicated to representing the interests of the private driver transportation industry at the global, national, state, and local level. It is the unified voice of this industry – linking transportation industry professionals from owners and operators to suppliers, manufacturers, regional and state limousine associations. With more than 2,000 NLA members, the Association is committed to exceeding expectations with regards to professionalism, transportation efficiency and safe riding.
For additional information on the NLA, please visit www.limo.org.
ABOUT RIDE RESPONSIBLY™:
The Ride Responsibly™ campaign is an unprecedented effort to bridge an industry-wide gap between the rights of passengers and the responsibilities of service providers. The campaign will establish best safety practices for prearranged car services and transportation network companies (TNCs), which include ride-hailing app car services, such as Lyft, Sidecar, Uber and Whisk. This initiative by the National Limousine Association is designed to help address growing public concern and provide a forum for all to voice their views on the ground transportation industry. The program will focus on educating both service providers and the public about regulations, legislation and best practices within the industry. The goal is to empower and inform the public at large, and drivers and operators alike with the necessary tools to Ride Responsibly™.
For additional information on Ride Responsibly™, please visit www.rideresponsibly.org.
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SOURCE National Limousine Association
|National Limousine Association
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