Virtual Reality Campus Tours Increasing Recruitment Impact For Prospective Undergrads

TEMPE, Ariz., Aug. 18, 2015 — (PRNewswire) —   Higher Ed Growth (HEG) today announced its latest proprietary marketing solution for colleges and universities, CampusTourVR. The new immersive virtual video experience leverages innovative virtual reality (VR) technology, bringing campus tours directly to students.

Student taking virtual reality campus tour

Traditional campus visits, where undergrads and their parents hit the road to see multiple colleges, can often be geographically and financially challenging, costing families on average $3,500 in travel expenses. Recognizing that many schools rely heavily on the opportunity to showcase their campuses and differentiate themselves through in-person visits, HEG designed CampusTourVR to provide the same high level of engagement, but through the convenience of an on-demand video available through an app.

"The higher education industry is evolving, and so are the needs of incoming students. Customized experiences are more important than ever for students choosing a university that is right for them," said Frank Healy, president and CEO of HEG. "CampusTourVR delivers a user-friendly way for students to visualize how they fit into a school's environment in order to make an informed decision for their future."

When students request information about a college using CampusTourVR, they receive a branded welcome kit in the mail, which includes specialized goggles and a unique code for the specific school. After launching CampusTourVR, they simply slide the phone into the viewfinder and slip on the goggles. Striking visuals and high-definition video provide a 360-degree view of the campus grounds and nearby destinations, putting students right in the center of the collegiate atmosphere.

"I took a tour of my alma mater, and I was impressed with how immersive and interactive the experience was," said Ryan Busch, former publisher of Career College Central. "CampusTourVR not only meets the demands of the tech-savvy generation of incoming undergrads, but it also gives schools the tools they need to streamline their recruitment efforts, ultimately saving time, staff hours and money."

HEG is currently offering demos of CampusTourVR and is also exploring applications of this breakthrough technology in the employee recruitment space, among other industry vertical markets.

For more information, or to set up your VR tour, visit or call 1.866.433.8532.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses propriety technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers agency of record services, enrollment analytics, search engine optimization and white label solutions – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named to Inc. Magazine's list of 5,000 fastest growing companies in the US in 2014 and 2015. Visit or stay connected with us on LinkedIn, Facebook or Twitter.

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