Animation captures a series of individual movements and replays them in rapid succession to create the illusion of movement. These individual movements are either images drawn on paper or are created using other media such as clay, puppets, computer generated images, etc. The gaming industry is moving ahead rapidly with constant innovations. Multiplayer, role playing games and different genres have increased the number of people using these games. In addition to the large studios a number of small indie players have changed the face of the industry. Popularity of games with users can completely change the fortunes of companies releasing these games.
The main drivers leading to the huge growth in the market have been led by the immense creativity potential and innovative techniques. Other reasons for the rapid growth of this market include government initiatives, greater penetration of mobile phones and broadband internet. According to estimates almost 60% of population in the US accesses games and almost 50% of households own at least one gaming console. While US and Europe are currently the largest markets, Asia Pacific is the fastest growing market led by China, Japan and India and will capture almost 35% of the world market by 2015.
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