"We are investing in the use of data throughout our business," said Ana Dan, Director of Digital Marketing at The Scotts Company, a joint Fiksu/Adobe customer and beta tester for this integration. "Having one dashboard in Adobe Analytics that provides an overview of our Fiksu mobile ad campaigns alongside our larger digital marketing efforts addresses a specific need we had to understand the full scope of our marketing performance across all channels. We look forward to the improvements this partnership promises to provide."
For marketers, the partnership:
- Removes silos: now there is a comprehensive way to understand mobile marketing investments -- whether they are for mobile app user acquisition, re-engagement, audience targeting or brand awareness campaigns -- in the larger context of all marketing spend
- Ties user engagement and revenue to mobile marketing spend
- Provides more relevant, actionable data that can identify high-performing marketing channels and high value customers, leading to more targeted campaigns and more cost-effective ad buying decisions
"Integrating with Fiksu helps marketers unify and utilize their complete marketing data -- regardless of whether it is on mobile or desktop -- to make more informed decisions, more efficiently," said Roger Woods, group product manager for mobile at Adobe. "Mobile marketing has matured to the point of being a key component of customers' marketing strategies, and we expect this integration with Fiksu will help our joint customers enable a holistic view of their digital marketing efforts."
"It's clear that mobile is playing an increasingly dominant role in the marketing mix and success in mobile demands a complete solution to unite digital efforts," said Micah Adler, CEO, Fiksu. "Partnering with Adobe allows brands to capitalize on integrated campaign data to improve their insights into marketing performance across the board."
Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the power of Fiksu mIQ, the industry's only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities a mobile marketer needs: mobile ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin' Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform. More at fiksu.com and @Fiksu.
Media Contacts: Heather Bliss (781) 966-4100 Email Contact Jeremy Sacco (855) 463-4578 Email Contact