Tech Expert Shelly Palmer Showcases RadioShack's Best in Holiday TechNEW YORK, Nov. 19, 2014 — (PRNewswire) — This holiday season, Screenvision's creative solutions group, 40 Foot Solutions, has enlisted tech expert Shelly Palmer from FOX Television's "Shelly Palmer Digital Living" to bring the best in holiday tech from RadioShack to moviegoers nationwide. In addition to the branded entertainment segment, RadioShack is running its holiday ad campaign enabled with audio-recognition technology from SoundHound, which allows moviegoers to connect with the brand for deeper engagement. The Screenvision in-cinema program is playing in theatres now and runs for eight weeks, hitting all major holiday shopping periods.
"As brands continue to look for ways to cut through the clutter around the holidays, cinema proves an immersive and effective environment to reach holiday shoppers," said John McCauley, EVP, CMO & Strategic Alliances, Screenvision. "In addition, 40 Foot Solutions provides creative and high-impact programs that augment the powerful attributes of cinema. In front of some highly anticipated films this holiday season, from 'Hunger Games: Mockingjay Part 1' to 'Interstellar' and 'Big Hero 6,' we are excited to put RadioShack's best of holiday tech front and center with millions of moviegoers."
40 Foot Solutions created the 60-second branded content segment for RadioShack, which includes some of the retailer's top holiday tech items, from remote control drones to interactive speaker walls. The cinema program with Screenvision also includes RadioShack's new ad spot. Moviegoers will be able to engage with the spot through SoundHound, unlocking $10 off their next purchase at the retailer. Other interactive elements include a store locator, gift guide and option to download the featured song by Weird Al Yankovic. This is the second SoundHound Program, following Levi's program executed in the summer.
Serving as the on-screen host, this is Shelly Palmer's second time working with 40 Foot Solutions to bring the best of technology to moviegoers. "Holidays are a time of year that consumers really look to upgrade and purchase new technology," said Palmer. "It can be overwhelming and I really enjoy being able to help moviegoers cut through the clutter by sharing some highlights on the big screen."
40 Foot Solutions, formed earlier this year, is focused on developing branded content, as well as graphics and animation packages that amplify a brand's impact and engagement with moviegoers in Screenvision's Front & Center preshow. Previous highlights include the following content segments and programs: Front & Center at CES with Shelly Palmer, Front and Center at E3 with Jessica Chobot featuring Dell Alienware, Lincoln MKC, truth® with Audience Entertainment interactive gaming technology, SoundHound and Cinema Advertising Council.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.