SONICS, INC. APPOINTS RANDY SMITH AS VICE PRESIDENT OF MARKETING

Long-time EDA and semiconductor IP executive ignites critical industry conversation around Agile IC Methodology

Milpitas, Calif. – November 12, 2014 –  Sonics, Inc., the world’s foremost supplier of on-chip network (NoC) technologies and services, today announced that Randy Smith has joined the company as its Vice President of Marketing. In his new role, Smith will support the full marketing and partnership objectives for Sonics’ NoC technology, including responsibility for corporate marketing, product marketing, and strategic involvement in customer relations and business development. Smith is also Sonics’ primary spokesperson leading its thought leadership campaign around the need for change in IC design methodology. Through his direction, the company is catalyzing an industry-wide conversation about the shift to  Agile IC Methodology, an alternative to the traditional waterfall model.

“We are pleased to have a professional of Randy Smith’s caliber join our management team and lead our marketing programs,” said Grant Pierce, CEO of Sonics. “With Randy’s deep knowledge in IP and EDA markets, coupled with his sales and channel experience, Sonics has gained a major asset for growing our business.”

“Sonics has a long history of innovation backed by 18 years of customer success in on-chip network technology, which is growing in importance for SoC designers creating heterogeneous, multi-core chips,” said Smith. “Sonics has strong business momentum with both repeat and new customers licensing its NoCs. I’m excited about the opportunity to bring Sonics’ IP products and services to new markets such as the Internet of Things, wearables, and automotive. I’m also energized by the high level of interest we’re seeing for Agile IC Methodology because these new markets require a different approach to designing SoCs. This is an exciting time in SoC design and I am thrilled to be part of the company delivering the industry’s most trusted NoC IP and design tools.”
 
Smith brings to Sonics more than 20 years of experience in executive management and marketing for EDA and semiconductor IP companies. He has held executive positions at several successful start-ups and a handful of public companies.
 
Prior to moving to marketing, Smith was an EDA engineering pioneer at Hewlett-Packard, Trilogy Systems, and Tangent Systems (co-founder). Tangent was acquired by Cadence Design Systems where Smith went on to hold several roles including Director of Technology Partnerships and Director of IC Channel Marketing. Smith holds a B.S. in electrical engineering from Cornell University and an MBA from Santa Clara University.

About Sonics, Inc.

Sonics, Inc. (Milpitas, Calif.) is the global leader in trusted on-chip network (NoC) technologies used by the industry’s top semiconductor and electronics product companies. Sonics was the first company to develop and commercialize NoCs, accelerating volume production of complex systems-on-chip (SoC) that contain multiple processor cores. Our comprehensive NoC portfolio delivers the communication performance required by today’s most advanced consumer digital, communications and information technology devices. Sonics’ NoCs are integral to the success of SoC design platforms that innovators such as Broadcom®, Intel®, Marvell®, MediaTek, and Microchip® rely on to meet their most demanding SoC integration and time-to-market requirements. We are a catalyst for design methodology change and actively drive industry conversation on the  Agile IC LinkedIn group. Sonics’ holds more than 138 patent properties supporting customer products that have shipped more than two billion SoCs. For more information, visit  sonicsinc.com, and follow us on Twitter at  twitter.com/sonicsinc.




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