RegioGraph 2014: New English version of GfK's geomarketing software available

RegioGraph 2014 with maps and GfK purchasing power data for Europe

Bruchsal, October 6, 2014 – GfK has updated the English version of its geomarketing solution RegioGraph 2014, with deliveries to begin at the end of October. RegioGraph bundles the geoanalytic competence of GfK into a user-friendly mapping software that allows users to evaluate regional market potential and plan locations and sales territories.

RegioGraph lets users visualize their customers, target groups and potential on up-to-date digital maps. With the  integrated data on potential, such as GfK Purchasing Power 2014, it allows detailed regional market analyses. The latest version of GfK's
geomarketing software, RegioGraph 2014, supports the planning of multi-level sales channels and the geocoding of address data at the street segment-level.

RegioGraph's comprehensive reporting options allow users to easily share the latest insights into locations, markets and sales territories with colleagues. RegioGraph includes GfK Purchasing Power and digital maps for a European country of choice. Along with the new geomarketing software, GfK has also updated its maps and purchasing power data for Europe.

RegioGraph 2014 helps sales, marketing and expansion strategists quickly determine the distribution of potential and pinpoint strengths and weaknesses in their markets. The software offers transparency and support for decisions in today's dynamic, interlinked markets. RegioGraph helps companies to find the right locations where their clients and their products meet. GfK's geomarketing solution Regio-Graph is a highly regarded planning tool for users from diverse sectors, such as retail, manufacturers of consumer electronics and FMCG as well as health care.

RegioGraph has been developed since 1991 and today is the geomarketing software of choice for more than 40,000 users around the world and across all industries. GfK continually enhances and expands RegioGraph, which has won numerous awards for innovation and user-friendliness.

Important new additions to the software:

Integrated planning on a single base map

Users of RegioGraph 2014 can easily maintain overview of multiple sales lines, territory levels and planning scenarios. In the new 2014 version, a single base map can be used for all sales territory planning scenarios. This allows users to achieve the optimal sale structure more quickly.

Expanded international geocoding

The new 2014 version of the software offers geocoding functionality for new countries, including Canada, Brunei, Vietnam, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. Thanks to these additions, RegioGraph now features geocoding capabilities for a total of 61 countries.

New cartographic basis and data on potential

RegioGraph includes 2014 GfK Purchasing Power and digital maps for a European country of choice. GfK also offers the largest collection of worldwide administrative and postcode maps available on the market. This geodata forms the basis for BI and geoanalyses.

Additional information

on RegioGraph can be found at


Print-quality illustrations can be found at

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Additional information can be found at
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GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9
Gebäude 6508
76646 Bruchsal; Germany
T+49 7251 9295 100
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