VIBES WEBINAR: Passbook + Apple Pay: 5 Things Marketers Need to Know About Apple's New Mobile Wallet

CHICAGO — (BUSINESS WIRE) — September 12, 2014 — Vibes, a  mobile marketing leader, will hold a webinar to present the five things marketers need to know about Passbook and Apple Pay. The webinar will include guest speakers John Haro, CTO of Vibes, and Julie Novack, executive vice president of mobile solutions for Vibes. Registration is free at

Right now, marketers can hear John Haro's reaction to Apple's news and what it means to marketers in this YouTube video:

When: Tuesday, Sept. 23, 1 p.m. CDT / 2 p.m. EDT

As we learned during Apple’s announcement on September 9, Apple is putting Passbook at the center of its Apple Pay system. This will make Passbook one of the most frequently used apps on every iPhone and dramatically increase the need for marketers to make sure their branded content (offers, coupons, loyalty cards, etc.) is sitting right there alongside the credit credits in Passbook.

This significant change posed several questions for marketers everywhere. What is the marketing opportunity with Apple Pay and Passbook? What does the convergence of payment and nonpayment features mean for my brand? With the top-tier brands Apple has on board with Apple Pay, Apple Pay is sure to have a significant impact on how we make payments in the future.

In the past year alone, there has been a 1,400 percent increase Passbook Pass installs from across Vibes’ retail clients running Passbook campaigns.

In this webinar, John Haro and Julie Novack of Vibes will discuss what marketers can take away from how Passbook and Apple Pay will impact the mobile landscape. Participants will learn the following from this webinar:

  • Five key takeaways for marketers on the new Passbook and Apple Pay
  • Best practices in how to run a successful Passbook campaign


About Vibes
Founded in 1998, Vibes is a mobile marketing leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through text message messaging, push notifications, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox and Gannett. The  Common Short Code Administration (CSCA) recognizes Vibes as one of only six Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit or connect on or



For Vibes
Carolyn Guss, 818-245-2652
Email Contact
Staley White, 801-461-9769
Email Contact

Review Article Be the first to review this article
Featured Video
Latest Blog Posts
The Open Geospatial Consortium BlogThe OGC Blog
by The Open Geospatial Consortium Blog
Sponsorship Opportunities for the OGC Climate Change Services 2022 Pilot
Assistant Professor in Applied GIS for University of San Diego at San Diego, California
GIS Specialist for Schneider Geospatial at Indianapolis, Indiana
Product Design Engineer - Softgoods for Apple Inc at Cupertino, California
Director, Industrial Machinery Solutions- SISW PLM for Siemens AG at Livonia, Michigan
ASIC Architects and Hardware Engineers at D. E. Shaw Research for D. E. Shaw Research at New York, New York
Senior Highway Engineer for RS&H at Jacksonville, Florida
Upcoming Events
GIS-Pro 2021: URISA's 59th Annual Conference at 701 Lee St #960 Des Plaines IL - Oct 3 - 6, 2021
Autodesk University 2021 | Free digital conference at United States - Oct 5 - 14, 2021
IEC 61850 Week 2021 at United Kingdom - Oct 18 - 22, 2021
Geospatial World Forum 2021 at Amsterdam Netherlands - Oct 20 - 22, 2021

© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise