Maverick Innovation Lab’s, Matthew Loew, to Speak at CIMdata’s Systems Engineering Workshop

Presentation will show how a multi-disciplinary team was able to succeed in maturing the systems under their design control using a Model-Based Systems Engineering approach.

ANN ARBOR, Michigan, 21 May 2014—CIMdata, Inc., the leading global PLM strategic management consulting and research firm announces that Matthew Loew, Technical Director at Maverick Innovation Lab, will make a presentation at CIMdata’s upcoming Systems Engineering workshop in Cincinnati on June 24th.

Mr. Loew’s presentation, “The Critical Role of MBSE in Getting from Idea to "Show Me it Works" - Fast!,” will share how the use of a Model-Based and collaborative approach was key to realizing success on an aggressive systems engineering development project. The presentation will offer workshop attendees an overview of the approach taken to develop the hydraulics and control systems for an innovative automated drilling rig machine. Prior efforts had started without system-level models being developed, critical customer requirements were not captured well, and machine performance could not be simulated or visualized. While it was understood that a systems engineering approach was critical to ensuring that the requirements could be met, a traditional, document-based approach to systems engineering was not going to be useful or accepted by the team. By using a Model-Based Systems Engineering (MBSE) approach and having a multi-disciplinary team collaborating with a focus on addressing the system-level requirements, the team succeeded in maturing the systems under their design control.

CIMdata’s Systems Engineering workshop is a must-attend event for industrial organizations and solution providers involved with systems engineering. It provides independent education and a collaborative networking environment where ideas, trends, experiences, and relationships critical to systems engineering germinate and take root. Attendees should expect to gain a solid understanding of current best practices and of the work that CIMdata’s Systems Engineering Knowledge Council is undertaking.

About Matthew Loew, Technical Director, Maverick Innovation Lab

Matthew Loew has a passion for building and leading high-performance engineering teams supporting new product development projects. He is active in large-scale engineering projects in transportation, defense, energy, industrial, and heavy equipment sectors. Matthew recently started Tera Development Solutions to work collaboratively with companies to solve New Product Development challenges utilizing Design Thinking, Advanced Modeling & Simulation, and Accelerated Product Development Methods. He is also the Technical Director at the Maverick Innovation Lab, lectures at the Milwaukee School of Engineering, and blogs regularly on

About CIMdata

CIMdata, a leading independent worldwide firm, provides strategic management consulting to maximize an enterprise’s ability to design and deliver innovative products and services through the application of Product Lifecycle Management (PLM) solutions. Since its founding in 1983, CIMdata has delivered world-class knowledge, expertise, and best-practice methods on PLM solutions. These solutions incorporate both business processes and a wide-ranging set of PLM-enabling technologies.

CIMdata works with both industrial organizations and providers of technologies and services seeking competitive advantage in the global economy. In addition to consulting, CIMdata conducts research, provides PLM-focused subscription services, and produces several commercial publications. The company also provides industry education through PLM certificate programs, seminars, and conferences worldwide. CIMdata serves clients around the world from offices in North America, Europe, and Asia- Pacific. To learn more about CIMdata’s services, visit our website at, follow us on Twitter:, or contact CIMdata at: 3909 Research Park Drive, Ann Arbor, MI 48108, USA; Tel: +1 734.668.9922; Fax: +1 734.668.1957; or at Oogststraat 20, 6004 CV Weert, The Netherlands; Tel: +31 (0) 495.533.666.


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