Urban Mapping Neighborhood Boundary Update Enables Greater Customization

SAN FRANCISCO, CA -- (Marketwired) -- Dec 10, 2013 -- Urban Mapping, Inc., the leading provider of embedded geographic technology, today announced a landmark update to its industry-leading database of neighborhood boundaries. Today's update includes expanded coverage reaching nearly 3,000 cities in 30 countries and enhanced attributes to provide greater contextual relevance for an increasing variety of uses, such as local search, social, navigation and mobile, where neighborhoods matter.

The Q4 release includes a variety of features that provide increased developer flexibility when building interactive applications. This means an increased ability to tailor look and feel to a targeted user base. Key improvements include:

  • Expanded Local Relevance attribute - Local Relevance provides a relative index of neighborhood importance based on social media and search behaviors. This can be used to refine searches and provide improved results based on how people truly identify with neighborhood boundaries and names.

  • Editorial Control - a new attribute allows developers to filter potentially sensitive or less common neighborhood names. This is especially useful for businesses wanting control over how their brands are associated with certain names or terms.

"We continue to expand coverage with our latest neighborhood boundary update and additionally we're providing new features that enable users to customize applications and deliver an increased user experience," commented Urban Mapping President Ian White. "With our Local Relevance attribute for example, users can access our data to determine the top neighborhood names by relevance. In New York City you may have 300 neighborhood names, but it may make sense for a business to customize their application to key in on only the top 30, as determined by our index."

The neighborhoods database is available for license on premises as a stand-alone product or as part of Urban Mapping's Mapfluence embedded geographic technology. For organizations that want to deliver a compelling user experience, Mapfluence and its on-demand data catalog of over 10,000+ variables, is an invaluable source for building engaging applications. More information on the neighborhood boundaries database, coverage and sample data can be found at urbanmapping.com/neighborhood-boundaries.

About Urban Mapping
Urban Mapping, Inc. (UMI) provides geospatial web and data services to simplify the development and deployment of online mapping and data visualization applications. UMI's Mapfluence service provides embedded geographic technology, offering solid technical infrastructure for mapping, custom cartography and the industry's most comprehensive on-demand data catalog. Since 2006, leading interactive publishers like Google, Yahoo! and Microsoft, and leading enterprises like CoStar Group, Tableau Software and CoreLogic have utilized Urban Mapping's geospatial data and technology. For more information about our products, please visit www.urbanmapping.com/product-overview.

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