Geo-Business: GIS in the Digital Organization
by James B. Pick



List Price: $125.00
Amazon Price: $100.63
You Save: $24.37 (19%)
Availability: Now



Editorial Reviews
Exploit the advantages of Geographic Information Systems in your business

Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles.

Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment.  Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness.

In this book, you’ll find out:

  • What GIS is and how it can be integrated into your organization’s existing information infrastructure.
  • How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization.
  • The expanding roles of GIS and spatial technologies in the web and mobile environments.
  • The ethical, legal, and security issues of special technologies
  • How to conduct a cost/benefit and ROI analyses for GIS.

Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.





Book Details
  • Media : Hardcover
  • Publisher : Wiley (January 02, 2008)
  • Language : English
  • ISBN : 9780471729983
  • Amazon.com Sales Rank : # 352,924 in Amazon.com Books Sales


Harris

Jobs
GIS Analyst for CBRE at Phoenix, Arizona
GIS Analyst for CBRE at New York, Nebraska
Spec Engineer for Honda Mfg of Indiana, LLC at Greensburg, Indiana
Technical Marketing Engineer - PLM for Mentor Graphics at Novi, Michigan
Electrical Engineering Design Release Engineer for Fiat Chrysler Automobiles at Auburn Hills, Michigan
Electrical Engineer – Controls for Fiat Chrysler Automobiles at Dundee, Michigan
Upcoming Events
GIS In Action at PSU @ Memorial Hall Portland OR - Apr 22 - 23, 2019
2019 ANNUAL CONVENTION at Hyatt Regency Dulles Herndon VA - Apr 24 - 27, 2019
GISTAM 2019 at Heraklion Greece - May 3 - 5, 2019
2019 NORTHEAST OHIO GIS SYMPOSIUM at The Huntington Convention Center 300 Lakeside Avenue Cleveland OH - May 9, 2019
Penn State



Internet Business Systems © 2019 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise