Geo-Business: GIS in the Digital Organization
by James B. Pick



List Price: $130.00
Amazon Price: $84.50
You Save: $45.50 (35%)
Availability: Now



Editorial Reviews
Exploit the advantages of Geographic Information Systems in your business

Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles.

Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment.  Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness.

In this book, you’ll find out:

  • What GIS is and how it can be integrated into your organization’s existing information infrastructure.
  • How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization.
  • The expanding roles of GIS and spatial technologies in the web and mobile environments.
  • The ethical, legal, and security issues of special technologies
  • How to conduct a cost/benefit and ROI analyses for GIS.

Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.





Book Details
  • Media : Hardcover
  • Publisher : Wiley (January 02, 2008)
  • Language : English
  • ISBN : 0471729981
  • Amazon.com Sales Rank : # 1,373,283 in Amazon.com Books Sales

GeoCortex: Learn How >>


Featured Video
GIS Corporate Newsletter
rss feed
Jobs
GIS Analyst for City of Stuart at Stuart, Florida
Geographic Information Systems Technician for County of San Diego at San Diego, California
Mid-Level Mechanical Engineer in Process Piping for Gordon Prill, Inc at Santee, California
Sr. Product Design Engineer for Clarus at Fort Worth, Texas
Mechanical R&D Engineer for Stellartech Research Corp at Milpitas, California
BIM Consultant-Architecture for Microdesk at Boston, Massachusetts
Upcoming Events
DroneDeploy Conference 2019 at Bespoke San Francisco CA - Oct 16 - 17, 2019
URISA GIS Leadership Academy at Phoenix AZ - Oct 21 - 25, 2019
Future of Mining Americas 2019 at Aldgate Tower, 2 Leman Street 2 Leman Street London United Kingdom - Oct 21 - 22, 2019
SGEM Florence 2019 at Palazzo Borghese, Via Ghibellina 110, 50122 Florence, Italy Florence Italy - Oct 22 - 25, 2019
University of Denver GIS Masters Degree Online
Bentley: Livestream from Singapore
UAV Expo2019 -Register   & save



Internet Business Systems © 2019 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise