Map of the Month - October

GfK Purchasing Power for Frozen Foods and Ice Cream in Germany

The average nationwide purchasing power for frozen foods and ice cream is €83 per person, per year. However, the purchasing power for these particular product lines varies significantly by region. For example, inhabitants of Germany’s Ruhr Area (Ruhrgebiet) and the metropolitan regions of Hannover and Hamburg have funds well in excess of the national average for these product lines.

This month’s map illustrates the varying demand for these product lines based on consumers’ places of residence. Immediately apparent is the discrepancy between available purchasing power in the eastern and western parts of the country – a particularly striking phenomenon given that this divide does not exist in the case of many other product lines. This suggests that households on a tight budget refrain from these product types; by contrast, in the case of conserves, inhabitants of the country’s eastern states actually spend more than their western counterparts. Inhabitants of the more sparsely populated regions of eastern Germany also have easier access to fresh produce, making them more likely to limit their purchase of frozen items.

GfK GeoMarketing offers a detailed Germany-wide map that illustrates the distribution of purchasing power for frozen foods and ice cream (Illustration and data source: GfK GeoMarketing, GfK Purchasing Power for Retail Product Lines 2008).

This particular product line provides a carefully calculated indicator of the funds available in a given area for the purchase of frozen foods and ice cream at retail locations. To determine these figures, GfK GeoMarketing calculates and cumulates the potential demand for individual products belonging to the broader product line for every municipality, postcode district and street segment, Germany-wide.

GfK GeoMarketing offers up-to-date purchasing power data for 64 product lines in the food and non-food sectors. Companies use this information to more accurately determine turnover potential, plan sales territories or locations and optimize their regional product lines.

Download the map in high-resolution .TIF format (14,8 x 21 cm) here (approx. 2.1 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at
www.gfk-geomarketing.com/en/gfk_geomarketing/press/map_of_the_month.html

About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:

• Consultancy and reports
• Market data
• Digital maps
• RegioGraph and DISTRICT geomarketing software solutions

The company is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approx. 9,000 employees, with operations in more than 100 countries.

More information on GfK GeoMarketing:
www.gfk-geomarketing.com

Responsible for content and press inquiries:

Cornelia Lichtner
Public Relations
Tel. +49 (0)7251 9295 270
Fax +49 (0)7251 9295 290
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872