The last year has seen major changes for the LBS industry. From the more traditional focus of positioning, tracking, GIS and mapping, new consumer centric technologies are sweeping across the media and public consciousness. There is a huge amount of hype surrounding the check-in and the rise of Location Based Advertising. However are these really the areas that will see profits in the coming years?
Positioning, maps, and location data remain fundamental to location offerings. That doesn’t mean the industry can rest on its laurels just yet. Companies need to understand where true profits and longevity will come from in 2011 and beyond.
To bring you these answers TheWhereBusiness compiled a survey of 100+ senior level executives’ thoughts on the industry. From current challenges, to profit areas and key members of the ecosystem, the survey captured some great data on the future of the space.
You can access this exclusive white paper, including results and analysis here.
We found the results very interesting and I would be very keen to hear what you think.
Send me an email and let me know your thoughts,
VP Location-Based Services
+44 (0) 207 3757595